Jamie Roche President

SES San Jose, June 1, 2006

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Who is Offermatica?

Offermatica is a hosted software platform that changes the visitor experience to determine what will convert better.Offermatica employs a variety of optimization techniques including A/B testing, multivariate testing, landing page optimization, and targeted content delivery.

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Offermatica Platform

RemoteContent Delivery

RemoteContent Delivery

A/BTesting

A/BTesting

ContentTargetingContent

Targeting

MultivariateTesting

MultivariateTesting

AutomatedOptimizationAutomated

Optimization

Fast

Test / Make Changes Without IT involvement

Multi-page, multi session

Test and Content Targeting

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Experiencing Real Results

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Vintage Tub and Bath

Case Study

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Test 1: Category Landing Page

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Main Area

Link Text

Multipage Promotion

Default “Romanced”

Test 1: Elements

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Test 1: Second Page Element

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60% Lift!

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Vote: Which Element Contributed

1. Free shipping

2. Link text

3. Picture

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Test 2: Home Page

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Test 2: Content Alternatives

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Vote: Which Message was More Appealing?

1. “Indulge yourself”

2. “Hide from your kids”

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Vote: Which page converted best?

1. Text only

2. Tub (“objects of desire”)

3. Woman’s face (“indulge yourself”)

4. Woman in towel (“satisfy your dreams”)

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Test 3: Home Page Optimization

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Test 3: Elements

Popular Searches

Key Brands Feedback

Call out

Header

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Vote: Which Performed Best?

1.

2.

3.

4.

5.

6.

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Hackersafe / Shipping consistent positive

• Free shipping reinforcement still high impact

• Significant brand impact

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What to Try Next

• Focus on key brands/items

• Continuous Champion/Challenger

• Investigate segments– New vs. Repeat

– Natural vs. Paid

– Email Landing Pages

– Category Interest

• Any idea is a test!

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Things to do Tomorrow

• Experience your site as the top 5 visitor types– Plan “why am I using my time doing this?”

– Write down top 3 elements on the page

– How easy is it to reach my objective?

– Are 3rd and 4th pages still “in the experience?”

– What about the follow-on visit?

• Evaluate 4 segmentation models– 1st visit vs. 2nd vs Nth

– Direct to home page vs. company name on Yahoo

– Primary interest area Ad group vs. Secondary

– Lunchtime vs. “primetime”

• Strengthen key “promotions” throughout the site

• Strengthen (add) safety and security content

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For More Information

• Thinkingaloud.com

• Offermatica Newsletter

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“New” Customer Messaging

1

2

1. Low Price and Easy Credit

2. Low Price and Promotion