Jamie Roche President SES San Jose, June 1, 2006.
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Jamie Roche President SES San Jose, June 1, 2006
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Transcript of Jamie Roche President SES San Jose, June 1, 2006.
Jamie Roche President
SES San Jose, June 1, 2006
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 2
Who is Offermatica?
Offermatica is a hosted software platform that changes the visitor experience to determine what will convert better.Offermatica employs a variety of optimization techniques including A/B testing, multivariate testing, landing page optimization, and targeted content delivery.
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 3
Offermatica Platform
RemoteContent Delivery
RemoteContent Delivery
A/BTesting
A/BTesting
ContentTargetingContent
Targeting
MultivariateTesting
MultivariateTesting
AutomatedOptimizationAutomated
Optimization
Fast
Test / Make Changes Without IT involvement
Multi-page, multi session
Test and Content Targeting
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 4
Experiencing Real Results
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 5
Vintage Tub and Bath
Case Study
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 6
Test 1: Category Landing Page
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 7
Main Area
Link Text
Multipage Promotion
Default “Romanced”
Test 1: Elements
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 8
Test 1: Second Page Element
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 9
60% Lift!
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 10
Vote: Which Element Contributed
1. Free shipping
2. Link text
3. Picture
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 11
Test 2: Home Page
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 12
Test 2: Content Alternatives
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 13
Vote: Which Message was More Appealing?
1. “Indulge yourself”
2. “Hide from your kids”
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 14
Vote: Which page converted best?
1. Text only
2. Tub (“objects of desire”)
3. Woman’s face (“indulge yourself”)
4. Woman in towel (“satisfy your dreams”)
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 15
Test 3: Home Page Optimization
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 16
Test 3: Elements
Popular Searches
Key Brands Feedback
Call out
Header
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 17
Vote: Which Performed Best?
1.
2.
3.
4.
5.
6.
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 18
Hackersafe / Shipping consistent positive
• Free shipping reinforcement still high impact
• Significant brand impact
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 19
What to Try Next
• Focus on key brands/items
• Continuous Champion/Challenger
• Investigate segments– New vs. Repeat
– Natural vs. Paid
– Email Landing Pages
– Category Interest
• Any idea is a test!
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 20
Things to do Tomorrow
• Experience your site as the top 5 visitor types– Plan “why am I using my time doing this?”
– Write down top 3 elements on the page
– How easy is it to reach my objective?
– Are 3rd and 4th pages still “in the experience?”
– What about the follow-on visit?
• Evaluate 4 segmentation models– 1st visit vs. 2nd vs Nth
– Direct to home page vs. company name on Yahoo
– Primary interest area Ad group vs. Secondary
– Lunchtime vs. “primetime”
• Strengthen key “promotions” throughout the site
• Strengthen (add) safety and security content
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 21
For More Information
• Thinkingaloud.com
• Offermatica Newsletter
Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 22
“New” Customer Messaging
1
2
1. Low Price and Easy Credit
2. Low Price and Promotion
