Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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brandSATISFACTION

USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

LoudDoor is a Facebook Insights Preferred Marketing Developer.

We specialize in market research.

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

Why use Facebook for research?

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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SEAMLESS USER EXPERIENCE

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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SOCIAL GRAPH UBIQUITY

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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KILLER MOBILE APP

0%

20%

40%

60%

80%

100%

12/08 4/09 8/09 12/09 4/10 8/10 12/10 4/11 8/11 12/11 4/12

% o

f Int

erne

t Tra

ffic

Desktop Internet

Mobile Internet

India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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MINIMAL SAMPLE CORRECTION

TRADITIONAL RESEARCH TECHNIQUES

CENSUS NORMALIZATION

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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FACEBOOK REFLECTS THE GENERAL POPULATION

0%

10%

20%

30%

40%

50%

60%

15-24 years old 25-54 years old 55-64 years old 65 and older

US FB

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

The Challenge

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

How do you measure advocacy?

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

Net Promoter Score®

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

Live Data Analysis

Case Study

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

Using this data to increase advocacy.

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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USING PRECISE LIKES & INTEREST DATA CORRELATIONS

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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USING PRECISE LIKES & INTEREST DATA CORRELATIONS

3 Music

TV Shows

Hobbies

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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WHY CUSTOM KEYWORD CLUSTERS WORK

Music Cluster

Hobbies Cluster

TV Shows Cluster

Movies Cluster

Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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CLOSING THE LOOP TO MEASURE RESULTS

Brand SatisfactionData Analysis

Custom Surveysand Tracking

Execution

Content and MediaStrategy Development

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