Introduction to 3D Virtual Worlds
11 September 2009
and UoD Creative Exchange
Agenda
• Introduction
• History of 3D Web
• The ‘analyst’s’ views
• Where we are today
• Worlds of possibilities
and UoD Creative Exchange
Terry Thorpe
• Founder of KohdSpace
• Specialist 3D Web Consultancy
• Chartered with multiple Fellowships
• Global Ambassador of AVW
• Ex Unisys, Skipton BS, Coutts, etc.
and UoD Creative Exchange
History of 3D Web
Second Life 2008Habitat 1985
and UoD Creative Exchange
History of 3D Web
• Active Worlds 1997
• Second Life 2003
• There 2003
• Multiverse 2007
• Sony Home 2007
• Blue Mars 2009
and UoD Creative Exchange
Virtual Worlds
Social
Entertainment
Game
Business
3D Chat
Sports
Adult Games
Social Platforms
Branded Worlds
MMORPG
Serious GamesCity Guides
Virtual Worlds
Virtual WorldGenerators
Avatar Centric
Source:FredCavazza.net
and UoD Creative Exchange
and UoD Creative Exchange
and UoD Creative Exchange
and UoD Creative Exchange
and UoD Creative Exchange
and UoD Creative Exchange
RealXtend
and UoD Creative Exchange
Twinity
and UoD Creative Exchange
Mirror Worlds...
Source: Metaverse Roadmap
and UoD Creative Exchange
Cologne
and UoD Creative Exchange
Dublin
and UoD Creative Exchange
Analysts Views
• Gartner predict 80% of active internet users will have a “Second Life” by 2011
• The also have said it has reached the ‘peak’ of hype in education?
• ... and that it will be mainstream in 2010/11
Source: The Gartner Group
and UoD Creative Exchange
“The Internet is on the cusp of its next major evolution”
Forrester Research recently stated that “The Internet is on the cusp of its next major
evolution”, and urged its clients to start experimenting with 3D Web despite the
infancy of the medium.
Source: Forrester Research
and UoD Creative Exchange
UBM plans to move into ‘virtual events’
UBM is Listed on the London Stock Exchange. In 2007 or continuing business
generated revenues of over £800m
a leading global media company, with 5,000 staff in more than 30 countries.
The Daily Telegraph - 13 December 2008
and UoD Creative ExchangeSource: The Gartner Group
Source: The Gartner Group
Source: The Gartner Group
2007 let’s say 5-10 years away
Source: The Gartner Group
Source: The Gartner Group
2008 let’s say 2-5 years away
Source: The Gartner Group
Source: The Gartner Group
Source: The Gartner Group
and UoD Creative ExchangeSource: Crossing The Chasm,
G.A.Moore
and UoD Creative Exchange
On the other hand
“Virtual worlds have become a core technology for our teaching, learning, research and collaboration.”
Source: virtualworldwatch.net
and UoD Creative Exchange
On the other hand
Investment in Virtual Worlds:
• Oct ’06 - Oct ’07 = $1billion
• Oct ’07 - Mar ’09 = $918million
• ...now rising again
Source: Virtual Worlds Management
and UoD Creative Exchange
Where are we now?• Let’s say 130 million users
• 75% are 8-25 years old
• Then there is the 550 m social networking users
• “When Worlds Collide!”(be wary of all web statistics)
and UoD Creative Exchange
What could you do?
and UoD Creative Exchange
A sense of place
and UoD Creative Exchange
Exhibitions
and UoD Creative Exchange
Meetings
and UoD Creative Exchange
Conferences
and UoD Creative Exchange
Products and Brand
and UoD Creative Exchange
Learning environments
and UoD Creative Exchange
Networking
and UoD Creative Exchange
Design
and UoD Creative Exchange
Terraforming
and UoD Creative Exchange
Recreation
and UoD Creative Exchange
2012
and UoD Creative Exchange
Sports
and UoD Creative Exchange
• death of distance
• the green agenda
• the next big thing
• cost savings
• public relations
Benefits of using 3d web
and UoD Creative Exchange
Questions on Introduction?