Introduction to social media (It’s about you, not ecdp)

8 December 2010Rich Watts

Introduction to social media 8 December 2010

Hello

• This will be different

• We’re all in this together

• This isn’t just about Twitter

Introduction to social media 8 December 2010

Who has heard of Web2.0?

Introduction to social media 8 December 2010

Hang on! What was Web1.0?

Introduction to social media 8 December 2010

So what is Web2.0?

Introduction to social media 8 December 2010

So what?

Introduction to social media 8 December 2010

Ways of working (@kanter)

One-way commsCentralisedPlannedControlledOwning1-2-1 (individual)PreachesPrivate/internal

Two-way dialogueDecentralisedEmergentRelaxedSharing1-2-many (crowds)ParticipatesPublic/external

Introduction to social media 8 December 2010

Means, not ends

Introduction to social media 8 December 2010

Key question remains:What are we trying to achieve?

Introduction to social media 8 December 2010

So: what are we trying to achieve?

Introduction to social media 8 December 2010

Twitter

• What is it?– Micro-blogging– 140 characters– Whatever you want it to be

Introduction to social media 8 December 2010

Let’s take a look…

Introduction to social media 8 December 2010

That’s it

• Tweets• Follow• Followers• @replies• DMs• RTs• Favourites• Hashtags• Lists

Introduction to social media 8 December 2010

Do

• Tell people who you are (pic, bio, website)• Tweet regularly• Be yourself• Share what you find interesting• Follow people• Explore• Interact with people – get involved• Regularly retweet others

Introduction to social media 8 December 2010

Don’t

• Think it’s all about the numbers

• Ask or talk about numbers

• Try to sell stuff all the time

• Follow, then unfollow

• User it every once in a while– It’s not Facebook

Introduction to social media 8 December 2010

Your Twitter to-do list

• Sign up

• Follow people (start with @ecdp)

• Tweet stuff– Regularly

• Get involved and engaged with people