Introduction to PR
2014
Introductions
• Your name• Your PR experience• An interesting fact about you....
Aims of the session
• Introduce the PR team• What is PR?• The benefits of PR• Aims for 2014• PR opportunities• When PR goes wrong• Agreed protocols
The PR & Marketing teamSuzanne Cass, Director of PR, Marketing and
Fundraising
Nicola Ingledew, Marketing Manager
Katie Chappelle, PR & Media Manager
Beth Rees, Web Officer
What do we do?
• Press releases• PR Campaigns• Copywriting• Press office• Crisis management• Social media• Event support• Photography• Internal communications
What is PR?
It’s not....
What is PR? (Cont.)
• PR is....• Frequently more cost effective than
advertising• And can have more impact
Exercise
What makes a good news story?• Human interest• Calendar events• Schools and other partnerships• Eye-catching photography• Facts, figures and milestones
What makes a good news story? (Cont.)
Plans for 2014
• Our overarching strategy is ‘to have a first aider on every street in Wales’
• First aid for sport• BabySafe• First aid for schools• Youth recruitment• Overall aims; raise awareness, increase
donations, increase bookings, recruit volunteers
How can you help?
• PR representatives ‘in the field’• Raising awareness and• Building relationships in the community• Feed into the organisation’s overall PR plans • Calendar
When it goes wrong...
• Crisis management• All press enquiries, filming/photography
requests MUST go to the main press office 029 2044 9500 / 07584 701334
• Never speak off the record
Protocols
• Press release sign offs• PR briefs• All enquiries and requests to press office
Any questions?
Coffee break
See you in five minutes
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