Introduction to PR

2014

Introductions

• Your name• Your PR experience• An interesting fact about you....

Aims of the session

• Introduce the PR team• What is PR?• The benefits of PR• Aims for 2014• PR opportunities• When PR goes wrong• Agreed protocols

The PR & Marketing teamSuzanne Cass, Director of PR, Marketing and

Fundraising

Nicola Ingledew, Marketing Manager

Katie Chappelle, PR & Media Manager

Beth Rees, Web Officer

What do we do?

• Press releases• PR Campaigns• Copywriting• Press office• Crisis management• Social media• Event support• Photography• Internal communications

What is PR?

It’s not....

What is PR? (Cont.)

• PR is....• Frequently more cost effective than

advertising• And can have more impact

Exercise

What makes a good news story?• Human interest• Calendar events• Schools and other partnerships• Eye-catching photography• Facts, figures and milestones

What makes a good news story? (Cont.)

Plans for 2014

• Our overarching strategy is ‘to have a first aider on every street in Wales’

• First aid for sport• BabySafe• First aid for schools• Youth recruitment• Overall aims; raise awareness, increase

donations, increase bookings, recruit volunteers

How can you help?

• PR representatives ‘in the field’• Raising awareness and• Building relationships in the community• Feed into the organisation’s overall PR plans • Calendar

When it goes wrong...

• Crisis management• All press enquiries, filming/photography

requests MUST go to the main press office 029 2044 9500 / 07584 701334

• Never speak off the record

Protocols

• Press release sign offs• PR briefs• All enquiries and requests to press office

Any questions?

Coffee break

See you in five minutes