Introducing Culture
Movement Marketing
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Every generation brings changes
that reshape our way of life
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Across history we’ve seen
movements inspire us
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While other movements
have challenged us
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Today, a new dynamic cultural
movement is underway
Multicultural is more than just
population growth…
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It’s the most significant
transformation since the
baby boomers
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Today, nearly half of America’s
kids under 18 are from
communities of color
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1 in 6 Americans
is of Hispanic origin
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A new multicultural
movement is upon us
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Multicultural
is driving popular culture
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And forging a new
American mainstream
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It’s a cultural movement
that’s transforming America
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Be a part of the movement
…and embrace the new America
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