Tips, Tricks and Technological Tools of
the TradePRESENTED BY
www.budnetdesign.comA global internship program from BUDNET
Overview of Web Technologies
Static site tools Content management tools Online media monitoring Public relations software Time tracking software HTML newsletters Online survey tools Instant messaging Blogging tools RSS news aggregators
Tips, Tricks and Technological Tools of the Trade
Static Site Tools HTML – hand coding using a text editor Microsoft FrontPage Macromedia Dreamweaver Adobe GoLive
Tips, Tricks and Technological Tools of the Trade
Microsoft FrontPage 2003 Inexpensive ($147-$204) Easy to use Many templates www.microsoft.com/frontpage/
Tips, Tricks and Technological Tools of the Trade
Macromedia Dreamweaver MX 2004
More Expensive ($341-$477) Very powerful Overkill for casual users. www.macromedia.com
Tips, Tricks and Technological Tools of the Trade
Adobe GoLive CS More expensive ($377-$398) Powerful Not as popular in the industry as
Dreamweaver Popular with people who use Adobe products www.adobe.com
Spinnaker, llcWeb Design & Hosting
Tips, Tricks and Technological Tools of the Trade
Content Management Separate content from presentation Browser-based updates Word-processor interfaces in your Web
browser to update your content Many systems to choose from or build your
own
Tips, Tricks and Technological Tools of the Trade
Content Management Questions
Will multiple users contribute to the site? Will the content change frequently? Will non-technical users contribute to the
website? Will content be repurposed on multiple sites?
Tips, Tricks and Technological Tools of the Trade
Macromedia Contribute 2 Easy site updates Mac and Windows compatible $137 per user
Tips, Tricks and Technological Tools of the Trade
Zope Open Source (free) Fairly well documented for open source Large developer community Written in Python, supported on several
platforms, integrates with several databases
Tips, Tricks and Technological Tools of the Trade
Midgard Open Source (free) Utilizes Apache, PHP and MySQL www.midgard-project.org
Tips, Tricks and Technological Tools of the Trade
Clickability Enterprise content management Starts at $50,000/year www.clickability.com
Tips, Tricks and Technological Tools of the Trade
Vingette & Interwoven High-end enterprise solutions Expensive www.vignette.com www.interwoven.com
Tips, Tricks and Technological Tools of the Trade
Build Your Own Using Server Side Scripting
ASP – Microsoft Active Server Pages JSP – Java Server Pages PHP – PHP: Hypertext Preprocessor CGI – Perl Python Coldfusion – Macromedia
Tips, Tricks and Technological Tools of the Trade
Content Management and Hosting Considerations
Special security needs (HIPAA) Location of users/visitors Unix/Windows Legacy system integration Type and format of content Redundancy requirements System administrator
Spinnaker, llcWeb Design & Hosting
Tips, Tricks and Technological Tools of the Trade
Online Media Monitoring Tools Bacon’s (www.bacons.com) BurrellesLuce (www. burrellesluce.com/) Clip Genius (www.clipgenius.com) Custom Scoop (www.customscoop.com) CyberAlert (www.cyberalert.com) eWatch (www.ewatch.com) PR InSite (www.prinsite.com) WebClipping.com (www.webclipping.com)
Tips, Tricks and Technological Tools of the Trade
Media Relations Tools Media Map (www.mediamap.com) PR InSite (www.prinsite.com) Vocus (www.vocus.com)
Tips, Tricks and Technological Tools of the Trade
Time Tracking Software Billing Tracker - $39-$89
(www.billingtracker.com) TimeFox - $35 per month,
$5 per additional user (www.functionfox.com)
TimeSlice - $49 (www.timeslice.us)
Internet Tools
HTML Newsletters Constant Contact - free to $150 per month
(www.constantcontact.com) Xpedite - variable pricing
(info.xpedite.com) 1-2-All Broadcast Email
(www.activecampaign.com/12all/)
Spinnaker, llcWeb Design & Hosting
Tips, Tricks and Technological Tools of the Trade
Online Survey Tools Survey Monkey - $19.95 per month,
also a free version (www.surveymonkey.com)
Zoomerang - $599 per year, nonprofit version for $350 or $99 or 90 days, also a free version (www.zoomerang.com)
Internet Tools
Instant Messaging Tools Use one piece of software to interact with
AIM, MSN, Yahoo! and ICQ. Trillan Pro - free for basic, $25 for pro
(www.ceruleanstudios.com) Meca
(www.meca.com) GAIM - free
(gaim.sourceforge.net)
Internet Tools
Blogging Blogger - free and professional
versions available(www.blogger.com)
TypePad - $4.95 to $14.95 per month (www.typepad.com)
Movable Type - $199.95 for corporate; developer’s tool(www.movabletype.org)
Tips, Tricks and Technological Tools of the Trade
RSS News Aggregators News Gator - $29, for Microsoft Outlook
(www.newsgator.com) FeedDemon - $29.95
(www.feeddemon.com) Feedburner
(www.feedburner.com) Syndic8
(www.syndic8.com)
Tips, Tricks and Technological Tools of the Trade
“The future is here. It's just not widely distributed yet.”- William Gibson, author
Tips, Tricks and Technological Tools of the Trade
Eye Halve a Spelling Checker
“I have a spelling checkerIt came with my PC;It plainly marks four my revueMistakes I cannot sea.I've run this poem threw it,I'm sure your pleased too no,Its letter perfect in it's weigh,My checker tolled me sew." -Author Unknown
Tips, Tricks and Technological Tools of the Trade
Tips, Tricks and Technological Tools of the Trade
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