Tips, Tricks and Technological Tools of

the TradePRESENTED BY

www.budnetdesign.comA global internship program from BUDNET

Overview of Web Technologies

Static site tools Content management tools Online media monitoring Public relations software Time tracking software HTML newsletters Online survey tools Instant messaging Blogging tools RSS news aggregators

Tips, Tricks and Technological Tools of the Trade

Static Site Tools HTML – hand coding using a text editor Microsoft FrontPage Macromedia Dreamweaver Adobe GoLive

Tips, Tricks and Technological Tools of the Trade

Microsoft FrontPage 2003 Inexpensive ($147-$204) Easy to use Many templates www.microsoft.com/frontpage/

Tips, Tricks and Technological Tools of the Trade

Macromedia Dreamweaver MX 2004

More Expensive ($341-$477) Very powerful Overkill for casual users. www.macromedia.com

Tips, Tricks and Technological Tools of the Trade

Adobe GoLive CS More expensive ($377-$398) Powerful Not as popular in the industry as

Dreamweaver Popular with people who use Adobe products www.adobe.com

Spinnaker, llcWeb Design & Hosting

Tips, Tricks and Technological Tools of the Trade

Content Management Separate content from presentation Browser-based updates Word-processor interfaces in your Web

browser to update your content Many systems to choose from or build your

own

Tips, Tricks and Technological Tools of the Trade

Content Management Questions

Will multiple users contribute to the site? Will the content change frequently? Will non-technical users contribute to the

website? Will content be repurposed on multiple sites?

Tips, Tricks and Technological Tools of the Trade

Macromedia Contribute 2 Easy site updates Mac and Windows compatible $137 per user

Tips, Tricks and Technological Tools of the Trade

Zope Open Source (free) Fairly well documented for open source Large developer community Written in Python, supported on several

platforms, integrates with several databases

Tips, Tricks and Technological Tools of the Trade

Midgard Open Source (free) Utilizes Apache, PHP and MySQL www.midgard-project.org

Tips, Tricks and Technological Tools of the Trade

Clickability Enterprise content management Starts at $50,000/year www.clickability.com

Tips, Tricks and Technological Tools of the Trade

Vingette & Interwoven High-end enterprise solutions Expensive www.vignette.com www.interwoven.com

Tips, Tricks and Technological Tools of the Trade

Build Your Own Using Server Side Scripting

ASP – Microsoft Active Server Pages JSP – Java Server Pages PHP – PHP: Hypertext Preprocessor CGI – Perl Python Coldfusion – Macromedia

Tips, Tricks and Technological Tools of the Trade

Content Management and Hosting Considerations

Special security needs (HIPAA) Location of users/visitors Unix/Windows Legacy system integration Type and format of content Redundancy requirements System administrator

Spinnaker, llcWeb Design & Hosting

Tips, Tricks and Technological Tools of the Trade

Online Media Monitoring Tools Bacon’s (www.bacons.com) BurrellesLuce (www. burrellesluce.com/) Clip Genius (www.clipgenius.com) Custom Scoop (www.customscoop.com) CyberAlert (www.cyberalert.com) eWatch (www.ewatch.com) PR InSite (www.prinsite.com) WebClipping.com (www.webclipping.com)

Tips, Tricks and Technological Tools of the Trade

Media Relations Tools Media Map (www.mediamap.com) PR InSite (www.prinsite.com) Vocus (www.vocus.com)

Tips, Tricks and Technological Tools of the Trade

Time Tracking Software Billing Tracker - $39-$89

(www.billingtracker.com) TimeFox - $35 per month,

$5 per additional user (www.functionfox.com)

TimeSlice - $49 (www.timeslice.us)

Internet Tools

HTML Newsletters Constant Contact - free to $150 per month

(www.constantcontact.com) Xpedite - variable pricing

(info.xpedite.com) 1-2-All Broadcast Email

(www.activecampaign.com/12all/)

Spinnaker, llcWeb Design & Hosting

Tips, Tricks and Technological Tools of the Trade

Online Survey Tools Survey Monkey - $19.95 per month,

also a free version (www.surveymonkey.com)

Zoomerang - $599 per year, nonprofit version for $350 or $99 or 90 days, also a free version (www.zoomerang.com)

Internet Tools

Instant Messaging Tools Use one piece of software to interact with

AIM, MSN, Yahoo! and ICQ. Trillan Pro - free for basic, $25 for pro

(www.ceruleanstudios.com) Meca

(www.meca.com) GAIM - free

(gaim.sourceforge.net)

Internet Tools

Blogging Blogger - free and professional

versions available(www.blogger.com)

TypePad - $4.95 to $14.95 per month (www.typepad.com)

Movable Type - $199.95 for corporate; developer’s tool(www.movabletype.org)

Tips, Tricks and Technological Tools of the Trade

RSS News Aggregators News Gator - $29, for Microsoft Outlook

(www.newsgator.com) FeedDemon - $29.95

(www.feeddemon.com) Feedburner

(www.feedburner.com) Syndic8

(www.syndic8.com)

Tips, Tricks and Technological Tools of the Trade

“The future is here. It's just not widely distributed yet.”- William Gibson, author

Tips, Tricks and Technological Tools of the Trade

Eye Halve a Spelling Checker

“I have a spelling checkerIt came with my PC;It plainly marks four my revueMistakes I cannot sea.I've run this poem threw it,I'm sure your pleased too no,Its letter perfect in it's weigh,My checker tolled me sew." -Author Unknown

Tips, Tricks and Technological Tools of the Trade

Tips, Tricks and Technological Tools of the Trade

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