Business-minded Creative Professionals
Your Website:The hub of all marketing
strategy
Your Website:The hub of all marketing
strategy
Conversion Points
Conversion Points
Conversion Points
Make the Connection
Make the Connection
Make the Connection
Make the Connection
Make the Connection
Make the Connection
Make the Connection
Cultivate Leads & Convert
• Manage your leads using a CRM
• Segment leads for targeted communication
• Work your leads:
- Email marketing
- Webinars
- Social marketing
Analytics: Use Data to Drive Strategy
Track Behavior With Google Analytics
Which traffic sources send qualified visitors that complete your goals?
Do new or returning visitors convert more often?
Track Behavior With Google Analytics
Visitors from which countries, states and cities complete the most goals?
Which keywords or campaigns drive the most conversions?
Convert From Campaigns
Convert From Campaigns
Convert From Campaigns
Take Action
• A brochure-ware site is not enough
• Every page on your site should drive action
• Vary your strategies
• Assess what’s working and what’s not
• Use your data to make strategic decisions
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