Internet Marketing- Increase Website Leads

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Business-minded Creative Professionals

description

Your website should be the hub of all marketing efforts. Find out how to connect with your audience and increase sales or leads from your website.

Transcript of Internet Marketing- Increase Website Leads

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Business-minded Creative Professionals

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Your Website:The hub of all marketing

strategy

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Your Website:The hub of all marketing

strategy

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Conversion Points

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Conversion Points

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Conversion Points

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Make the Connection

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Make the Connection

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Make the Connection

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Make the Connection

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Make the Connection

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Make the Connection

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Make the Connection

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Cultivate Leads & Convert

• Manage your leads using a CRM

• Segment leads for targeted communication

• Work your leads:

- Email marketing

- Webinars

- Social marketing

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Analytics: Use Data to Drive Strategy

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Track Behavior With Google Analytics

Which traffic sources send qualified visitors that complete your goals?

Do new or returning visitors convert more often?

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Track Behavior With Google Analytics

Visitors from which countries, states and cities complete the most goals?

Which keywords or campaigns drive the most conversions?

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Convert From Campaigns

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Convert From Campaigns

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Convert From Campaigns

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Take Action

• A brochure-ware site is not enough

• Every page on your site should drive action

• Vary your strategies

• Assess what’s working and what’s not

• Use your data to make strategic decisions

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