What this is:
A fashionable clothing line for women with any type of physical impairment
Especially directed towards those with (MS) Multiple Sclerosis and Arthritis
Where is this product from:
This product comes from The United Kingdom (Britain)
From the research we have conducted it is only acceptable that this product is sold in Charleston, West Virginia
Who is effected
People with the following Multiple Sclerosis Muscular
Dystrophy Cerebral Palsy Amputation Pulmonary Disease Heart Disease Spina Bifida
Percentage of Disability
14.9%
6.5%
20.9%
12.8%
14.0%
9.4%
21.6%
Visual Mental Intellectual Multiple Hearing Speech Phyiscal
Who is the designer:
These incredible garments weredesigned by the creative thinking AnnOliver. Ann Oliver got the idea of designing
these special and fashionable garments from her progressive multiple sclerosis.
This made it easier for woman like her able to put on clothing without difficulty
How they are designed
The garments are designed not to go under the wheelchair seat and it also addressed the manipulating buttons and zips
The buttons and zips were then replaced with magnets
Garments included are : Dresses, Tunics, Trousers,
Coats, and Jackets
Rare earth magnets are used that are becoming affordable and more efficient with fastening these garments
It is part of the zeitgeist, considering the
present popularity of iPads and their beautifully designed magnetic covers
Why we chose West Virginia
Charleston, West Virginia was chosen because:
• Charleston is the biggest city • West Virginia has the largest
percentage of disabled people with 18.8%
• Utah being the lowest with 8.9%
Disability Rate
Disability rate is 6% or more in West Virginia.
7.6% unemployment rate compared to the U.S. 7.9%. (2012)
Economy Health
GDP: 2% Expansion• This ensures a stronger economy for your business
to lucratively thrive.
Inflation Rate 2.2%• The value of the of the dollar has decreased thus
making products more expensive.
National Income $ 13.5 Trillion• the total net earnings from the production of goods and
services in a country over a period of time.
Moving Your Company
Since the US is mostly a service based economy we have seen our productivity increase by 1.9% in 2012.
Our county currently has a trade deficit since we import more than we export. ( Purchases are being made.)
A foreign business can open doors to trading opportunities.
Exchange Rate
British pounds are the equivalent to a $1. 60 in the United States, whereas in Britain, every dollar is $0.60.
If your dollar is worth more here you will exceed the profits you normally see in the UK because of the product being relatively cheaper.
Cultural Differences:
Firm handshakes when you meet and leave
Brief eye contact
Formal titles
Business Cards
Invited for first name basis
Positive Determinants:
We currently trade with the UK.
No trade barriers or embargoes are on any of your products.
Similar cultures with minor differences.
Business Incentives.
Wage costs have risen 2.4% in the UK.
Member of the EU and WTO.
Top Related