Internal Cross-Promotion

How mobile Game Developers are leveraging their own user base

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Participants

Thomas LeeAnimoca

Regional Business Development

Igor KarevTatem Games

Founder and CEO

Philipp DöschlFDG EntertainmentExecutive Producer

Pepe AgellChartboost

International Business Development

pepe@chartboost.com

Moderator

Internal cross-promotion

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Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network

Example: Get Set Games

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Makers of the #1 free games Mega Jump and Mega Run with over 10M users

When games are a great fit, performance jumps. Click through rate: 45.1% Install rate: 9.9%

Example: Neon Play

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Average CTR 35.51% IR 34.27%

Average CTR 15.74% IR 11.82%

Traffic Panic London 2

Carpark Carnage

App launches in July 2012

Panel

Let’s get started!

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