Internal Cross-Promotion

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Internal Cross-Promotion How mobile Game Developers are leveraging their own user base

description

Internal Cross-Promotion. How mobile Game Developers are leveraging their own user base. Participants. Philipp Döschl FDG Entertainment Executive Producer. Igor Karev Tatem Games Founder and CEO. Thomas Lee Animoca Regional Business Development. Moderator. Pepe Agell Chartboost - PowerPoint PPT Presentation

Transcript of Internal Cross-Promotion

Page 1: Internal Cross-Promotion

Internal Cross-Promotion

How mobile Game Developers are leveraging their own user base

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Participants

Thomas LeeAnimoca

Regional Business Development

Igor KarevTatem Games

Founder and CEO

Philipp DöschlFDG EntertainmentExecutive Producer

Pepe AgellChartboost

International Business Development

[email protected]

Moderator

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Internal cross-promotion

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Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network

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Example: Get Set Games

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Makers of the #1 free games Mega Jump and Mega Run with over 10M users

When games are a great fit, performance jumps. Click through rate: 45.1% Install rate: 9.9%

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Example: Neon Play

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Average CTR 35.51% IR 34.27%

Average CTR 15.74% IR 11.82%

Traffic Panic London 2

Carpark Carnage

App launches in July 2012

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Panel

Let’s get started!

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