We only have four minutes to present. (eek!)

Read this first to get to know us!

Can’t stop talking…or talking about New York

Obsessed with weiner dogs, and all dogs really

Memorizes your phone number on the first try

Brainstorms best in the shower

Has double-jointed knee caps

Cooks a mean shakshuka and will give you lessons

Has an accidentally Italian last name on her volleyball

jersey: “Blitzier”

Drinks espresso before bed

Was once a bartender in a margarita bar

Captain of Model UN teams in high school and college

Is NOT named Adele

Worked in a vet’s office

Learned to ride a bike just 2 years ago (gasp!)

Eats cheese daily despite lactose intolerance

Classmates regularly bribe her to bake banana bread

Has family members in at least 10 countries

Always sneezes in sets of two

Ranked #1 squash player in Israel when she was 16

Obsessed with West Wing TV series, seen every episode

Thinks presenting to large rooms of people is fun

(see Model UN)

Has a penchant for printed shirts (see the strawberries?)

Draws customer journeys and flows from right to left because she thinks in Hebrew

Owns more than 10 black dresses

JULIE BLITZER@zhuli

HADAR GEVA@hadargeva

Who?- 18 year old mother- Lives in rural northeastern Zambia- Bemba tribe- Speaks Chibemba language- Knows only a few English words- Illiterate- Given birth three times- 3 year old daughter- 2nd child died at 3 weeks old- Just gave birth to a baby boy

Needs- Safety- Health- Support- Guidance- Reminders- Examples

walk to health center: 7km

Who is Trina?

TRINA

Problems

Illiterate

Far from health center

Tracking time

Fear of modern medicine

1st Idea: Measure Baby to Calculate Time that has Passed

mmm...nope.1st Idea: Measure Baby to Calculate Time that has Passed

2nd Idea: Cards and Lessons

??

?

??

?Huhhh...not really...

2nd Idea: Cards and Lessons

Meet Kirikou

Kirikou A widely-known African story about a boy who overcomes

obstacles by asking questions

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Grow With Kirikou Kit

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1st Round of Vaccinations: Soon After Birth

Trina Visits Community Leader

WEST EAST

Places Trina's child on the journey from West to East towards Lesa, Bemba's deity.

Trina & Family, Six Weeks Later

Last card in set tells Trina it’s time for another visit to the Health Center

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New Cards for Each Visit

After this appointment, the nurse gives Trina a new set of cards, reinforcing the new ritual.

Value: Community Empowerment

"Your problem is myproblem, so I even callyou my sister."-ZENAPH, studentfrom Cameroon

Value: Data Redundancy

“An escalator can never break: it can only become stairs. You would never see an ‘Escalator Temporarily Out Of Order’ sign, just ‘Escalator Temporarily Stairs. Sorry for the convenience’.”

- Comedian Mitch Hedberg

Value: Tradition & Heritage

Home Keepsake

Storytelling Mascot

Community Leader

Life Metaphor

TRADITIONUSE

TO MAKE

MODERN MEDICINEMORE ACCESSIBLE

JULIE BLITZER@zhuli

THANKS!

HADAR GEVA@hadargeva

Special thanks to...

IxDA: Dianna Miller, Izac Ross and John Payne

Gates Foundation: Skye Gilbert and Almeera Anwar

Pre-conference Subject Matter Experts: Ledia Andrawes, Debi Spindelman, Jason Wojciechowski

Workshop Research Participants & Advisors: Dr. Alice Konijnenberg, Dr. Pieter Knibbe, Zenaph and Records for Life finalists

Our SDC Guinea Pigs & Co-Designers: Yvonne, Judi, Carlos, Julie, Chris, Nick, Meredith, Jan-Christoph, Fred and Noel