Download - InteliVideo Analytics Revised

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Page 1: InteliVideo Analytics Revised

I N T E L I V I D E O A N A LY T I C SU N D E R S TA N D I N G Y O U R D A TA

Page 2: InteliVideo Analytics Revised

Y O U ’ L L H AV E Y O U R FAV O R I T E S

• We track everything

• Clicks, Buy Button, Credit card entry

• Video loads, starts, stops and more

• Something you don’t see? Just ask us!

Page 3: InteliVideo Analytics Revised

W H E R E D O E S I T A L L B E G I N ?

• How is your teaser doing?

• Fundamental metrics

• How many IPs, Referrers, Operating Systems, etc.

• Split test performance

• Trend your friend?

Page 4: InteliVideo Analytics Revised

W H AT ’ S Y O U R P E R S O N A ?

• Different strokes for different folks

• Marketing focus - split testing, affiliates, and more will be key

• Education focus - what is difficult to understand?

• Lifecycle - what is needed?

Page 5: InteliVideo Analytics Revised

S U M M A R Y D A S H B O A R D S

• Referrers - split tests, affiliates, refer a friend

• Operating Systems - how many platforms?

• Downloads vs. Stream - are they downloading if they watch 200 times (kids)

• Customers - who’s watching what? who’s costing you money? what’s next to build?

Page 6: InteliVideo Analytics Revised

H E AT M A P S

• All users - what are people not grasping?

• By user - what are your customers watch? How many times?

• By time - are your employees watching a video end-to-end when they are supposed to?

Page 7: InteliVideo Analytics Revised

M A P S

• Everybody loves a map

• Pictures tell 1000 words

• Who’s viewing from where?

• Zoom in and out

Page 8: InteliVideo Analytics Revised

S P E E D T O U S E

• How long does it take from teaser to clicking the “buy button?”

• How long to enter the credit card after that?

• How about teaser to first paid viewed?

• Last time they watched? Paid viewing days?

Page 9: InteliVideo Analytics Revised

S L I C E , D I C E A N D D R I L L

• Slice and Dice by device, operating system, IP address, referrer, etc.

• Drill into a specifics with more specifics

Page 10: InteliVideo Analytics Revised

B A N D W I D T H A N D S A L E S

• Does bandwidth usage increase with sales or is it steady?

• Are sales climbing as you hoped they might?

Page 11: InteliVideo Analytics Revised

T H A N K Y O U !W W W. I N T E L I V I D E O . C O M