InteliVideo Analytics Revised
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Transcript of InteliVideo Analytics Revised
I N T E L I V I D E O A N A LY T I C SU N D E R S TA N D I N G Y O U R D A TA
Y O U ’ L L H AV E Y O U R FAV O R I T E S
• We track everything
• Clicks, Buy Button, Credit card entry
• Video loads, starts, stops and more
• Something you don’t see? Just ask us!
W H E R E D O E S I T A L L B E G I N ?
• How is your teaser doing?
• Fundamental metrics
• How many IPs, Referrers, Operating Systems, etc.
• Split test performance
• Trend your friend?
W H AT ’ S Y O U R P E R S O N A ?
• Different strokes for different folks
• Marketing focus - split testing, affiliates, and more will be key
• Education focus - what is difficult to understand?
• Lifecycle - what is needed?
S U M M A R Y D A S H B O A R D S
• Referrers - split tests, affiliates, refer a friend
• Operating Systems - how many platforms?
• Downloads vs. Stream - are they downloading if they watch 200 times (kids)
• Customers - who’s watching what? who’s costing you money? what’s next to build?
H E AT M A P S
• All users - what are people not grasping?
• By user - what are your customers watch? How many times?
• By time - are your employees watching a video end-to-end when they are supposed to?
M A P S
• Everybody loves a map
• Pictures tell 1000 words
• Who’s viewing from where?
• Zoom in and out
S P E E D T O U S E
• How long does it take from teaser to clicking the “buy button?”
• How long to enter the credit card after that?
• How about teaser to first paid viewed?
• Last time they watched? Paid viewing days?
S L I C E , D I C E A N D D R I L L
• Slice and Dice by device, operating system, IP address, referrer, etc.
• Drill into a specifics with more specifics
B A N D W I D T H A N D S A L E S
• Does bandwidth usage increase with sales or is it steady?
• Are sales climbing as you hoped they might?
T H A N K Y O U !W W W. I N T E L I V I D E O . C O M