InteliVideo Analytics Revised

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INTELIVIDEO ANALYTICS UNDERSTANDING YOUR DATA

description

Updated Analytics presentation for InteliVideo. From our dashboard to reports to drilling, slicing and dicing. Heatmaps to maps to speed to use graphs...we have it all!

Transcript of InteliVideo Analytics Revised

Page 1: InteliVideo Analytics Revised

I N T E L I V I D E O A N A LY T I C SU N D E R S TA N D I N G Y O U R D A TA

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Y O U ’ L L H AV E Y O U R FAV O R I T E S

• We track everything

• Clicks, Buy Button, Credit card entry

• Video loads, starts, stops and more

• Something you don’t see? Just ask us!

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W H E R E D O E S I T A L L B E G I N ?

• How is your teaser doing?

• Fundamental metrics

• How many IPs, Referrers, Operating Systems, etc.

• Split test performance

• Trend your friend?

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W H AT ’ S Y O U R P E R S O N A ?

• Different strokes for different folks

• Marketing focus - split testing, affiliates, and more will be key

• Education focus - what is difficult to understand?

• Lifecycle - what is needed?

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S U M M A R Y D A S H B O A R D S

• Referrers - split tests, affiliates, refer a friend

• Operating Systems - how many platforms?

• Downloads vs. Stream - are they downloading if they watch 200 times (kids)

• Customers - who’s watching what? who’s costing you money? what’s next to build?

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H E AT M A P S

• All users - what are people not grasping?

• By user - what are your customers watch? How many times?

• By time - are your employees watching a video end-to-end when they are supposed to?

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M A P S

• Everybody loves a map

• Pictures tell 1000 words

• Who’s viewing from where?

• Zoom in and out

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S P E E D T O U S E

• How long does it take from teaser to clicking the “buy button?”

• How long to enter the credit card after that?

• How about teaser to first paid viewed?

• Last time they watched? Paid viewing days?

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S L I C E , D I C E A N D D R I L L

• Slice and Dice by device, operating system, IP address, referrer, etc.

• Drill into a specifics with more specifics

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B A N D W I D T H A N D S A L E S

• Does bandwidth usage increase with sales or is it steady?

• Are sales climbing as you hoped they might?

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T H A N K Y O U !W W W. I N T E L I V I D E O . C O M