EXPLORING RETAIL INNOVATION IN MAJOR SETUPS OF PAKISTAN
INTRODUCTION D. Watson Group is the supplier of home
medical and health related products designed with the needs of the user in mind. D. Watson Group was founded by its chairman, Mr. Zafar Bakhtawari in 1975. We provide a wide variety of local and imported allopathic and homeopathic medicines, drugs, cosmetics, herbal products, optical products, surgical supplies and toiletries.
MISSION Our mission is to supply cheaper
products to everybody who has access to the internet. Through harnessing the power of the internet and supplying you directly
PRODUCTS AND SERVICES D. Watson offers a variety of key services
including Pharmacy, Allopathic Medicines, Vitamins & Health Supplements, Perfumes, Medical Store, Medicines Retailer, Eye Clinic & Optical, Optometrist Consultants, First Aid, Plaster & Painkillers Tablets, Antibiotics, Orthopaedic, Herbal Products, Beauty Products, Baby Care Products, Toiletries, Electrical Items and Pet Products.
LOCATIONS 01)MURREE ROAD (1978)
02)F-6 SUPER MARKET (1981)03)F-7 BLUE AREA(O) (1993)04)MALL ROAD (1997)05)F-7 BLUE AREA(N) (2004)06)SAIDPUR ROAD (2006)07)F-10 MARKAZ (2007)08)CHANDNI CHOWK (2009)09)BHARA KAHU (2010)10)F-11 MARKAZ (2010)11)SCHEME-3 RWP (2013)
CONT…. 12)CHAKWAL (2013)
13)F-7 (OPTICAL) (2013)14)CENTAURAS (OPTICAL) (2013)15)CENTAURAS (LINGERIE) (2013)16)SAFA MALL (OPTICAL) (2013) OPENING SOON17)SAFA MALL (LINGERIE) (2013) OPENING SOON18)G-9 MARKAZ (2014) OPENING SOON19)G-11 MARKAZ (2014) OPENING SOON20)PWD RWP (2014) OPENING SOON
INNOVATION Depth
Same medicines of different companies are available
Imported cosmetic products and its variety Variety in child milk for babies
Breadth A good space is available to manage these
things because medicines usually don’t require much space to manage
CONT.. Width
Some categories are contains a lot of depth
Allopathic Homeopathic cosmetics Surgical items
STORE LAYOUT Clean floor Temperature maintain
store Co-operative staff Totally centaralized
ORDERING AND REPLANISHMENT Softwares are used to manage
inventory. Debit and credit card payments
facility Quick Shelf management in
empty places JIT (just in time) order strategy
ASSORTMENT Concentric assortment is used All related items are placed closed to
each other Allopathic medicines Homeopathic medicines Cosmetics Surgical items
ALPHABETIC
MAN
AGEM
ENT
THANK YOU
A group project by
Majid awan
Rafi ullah Ijaz ahmed
Mujtaba haider
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