EXPLORING RETAIL INNOVATION IN MAJOR SETUPS OF PAKISTAN

INTRODUCTION D. Watson Group is the supplier of home

medical and health related products designed with the needs of the user in mind. D. Watson Group was founded by its chairman, Mr. Zafar Bakhtawari in 1975. We provide a wide variety of local and imported allopathic and homeopathic medicines, drugs, cosmetics, herbal products, optical products, surgical supplies and toiletries.

MISSION Our mission is to supply cheaper

products to everybody who has access to the internet. Through harnessing the power of the internet and supplying you directly

PRODUCTS AND SERVICES D. Watson offers a variety of key services

including Pharmacy, Allopathic Medicines, Vitamins & Health Supplements, Perfumes, Medical Store, Medicines Retailer, Eye Clinic & Optical, Optometrist Consultants, First Aid, Plaster & Painkillers Tablets, Antibiotics, Orthopaedic, Herbal Products, Beauty Products, Baby Care Products, Toiletries, Electrical Items and Pet Products.

LOCATIONS 01)MURREE ROAD (1978)

02)F-6 SUPER MARKET (1981)03)F-7 BLUE AREA(O) (1993)04)MALL ROAD (1997)05)F-7 BLUE AREA(N) (2004)06)SAIDPUR ROAD (2006)07)F-10 MARKAZ (2007)08)CHANDNI CHOWK (2009)09)BHARA KAHU (2010)10)F-11 MARKAZ (2010)11)SCHEME-3 RWP (2013)

CONT…. 12)CHAKWAL (2013)

13)F-7 (OPTICAL) (2013)14)CENTAURAS (OPTICAL) (2013)15)CENTAURAS (LINGERIE) (2013)16)SAFA MALL (OPTICAL) (2013) OPENING SOON17)SAFA MALL (LINGERIE) (2013) OPENING SOON18)G-9 MARKAZ (2014) OPENING SOON19)G-11 MARKAZ (2014) OPENING SOON20)PWD RWP (2014) OPENING SOON

INNOVATION Depth

Same medicines of different companies are available

Imported cosmetic products and its variety Variety in child milk for babies

Breadth A good space is available to manage these

things because medicines usually don’t require much space to manage

CONT.. Width

Some categories are contains a lot of depth

Allopathic Homeopathic cosmetics Surgical items

STORE LAYOUT Clean floor Temperature maintain

store Co-operative staff Totally centaralized

ORDERING AND REPLANISHMENT Softwares are used to manage

inventory. Debit and credit card payments

facility Quick Shelf management in

empty places JIT (just in time) order strategy

ASSORTMENT Concentric assortment is used All related items are placed closed to

each other Allopathic medicines Homeopathic medicines Cosmetics Surgical items

ALPHABETIC

MAN

AGEM

ENT

THANK YOU

A group project by

Majid awan

Rafi ullah Ijaz ahmed

Mujtaba haider