Innovative design. Affordable luxury.
Company Overview
Key Features/Non-Traditional Uses
Featured Products
The Jeeves Collection
The Radiant Collection
The Vega Collection
Image Gallery
News Releases
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Table of Contents
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Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack
a must-have item for every bathroom in North America. While Europeans have been drying and
warming their towels on heated towel racks for decades, most Americans have no experience with
them. For many Americans, heated towel racks are view as overpriced, not widely available and seen
only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for
most American families.
Amba Products changed this view and are proud to be one of the first companies in the U.S. to
introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel.
Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts
the largest variety of products and serves more than 200 retailers throughout the United States,
Canada, Mexico and the Caribbean.
Amba Products is headquartered in Atlanta, Georgia, USA.
Company Overview
Amba Heated Towel Racks
Key Features
150 affordable models to choose from (special orders available)
Made with high-quality 304-grade stainless steel (sustainable, durable, 100-percent recyclable)
Excellent customer service and local support
Excellent distribution (in-stock orders will typically ship within 24 hours)
Energy-efficient (consumes the same energy as a few light bulbs; towels require less
laundering, saving on water and electricity)
Health and wellness benefits (e.g. mildew reduction, increased comfort)
Ease of installation (mounted versions can be installed by an electrician in a few hours
and free-standing versions simply plug in)
Non-traditional Uses
Non-bathroom residential usage (mudrooms, garages, laundry rooms)
Dormitories
Hospitality (hotels, retreats, cruise ships)
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Featured Products
The Jeeves Collection Available in curved, straight and shelf
The Jeeves Collection is our flagship heated towel rack – a timeless
hardwired towel warmer design that is efficient, reliable and long-lasting.
These liquid-filled towel racks can easily accommodate
large towels and make the perfect addition to any style bathroom.
All Jeeves models self-regulate to maintain the ideal internal
temperature while reducing power consumption. These are
hardwired units and have a replaceable heating element.
The Radiant Collection Available in curved, straight and shelf
The Radiant Collection is one of our most popular heated towel
racks due to its affordability and efficiency. Each model includes
an integrated toggle switch located at the bottom of the vertical bars. The
31” tall models come in both hardwired and plug-in variations
for any application.
The Vega Collection Available in straight
The stylish, Italian-made Vega Collection features a modern design with
large horizontal panels that are perfect for drying and warming towels
thanks to their added surface area. Made of high-quality stainless steel, the
Vega Collection is offered in polished, brushed, white and matte black. Each
Vega includes a digital heat controller, allowing the choice of 9 different
heat levels.
Image Gallery
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Antus Collection - A2856 Jeeves Collection - Model E Curved
Elory Collection - E2830
Quadro Collection - Q2833 Quadro Collection - Q2042
Quadro Collection - Q2042
Image Gallery
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Radiant Small RWHS-P Mini Vega Collection - V2356
Traditional Collection - T2536
Sirio Collection - S2133
Traditional Collection - T2040
Sirio Collection - S2133 with remotely-wired digital heat controller
News Release
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Amba® Products announces distribution partnership with Hydrologic
Partnership with Central Florida wholesaler raises southeast profile for heated towel racks
(TAMPA, Fla.) – May 2, 2019 – Amba® Products, the country’s premier distributor of heated towel rack systems, announces a part-
nership with Hydrologic, one of Florida’s largest wholesale distributors of plumbing, indoor and outdoor lighting, fans and other
fine home accents. The partnership will provide Amba with permanent space in its showrooms, as well as increased visibility
among a wide range of builders, architects and interior designers.
According to Amba Marketing Manager Peter Manidis, Tampa, Florida serves as a design epicenter and space in Hydrologic’s show-
room will help Amba reach its distribution goals.
“Our vision is to have a heated towel rack in every bathroom in America,” said Manidis. “The European consumer market has been
utilizing heated towel racks for decades to enhance comfort, reduce towel dampness and conserve the energy it takes to constant-
ly dry towels in a commercial drier. Being featured in Hydrologic’s showroom helps more U.S. designers see our product in action,
which helps them see the possibilities.”
Eva Lowe, Showroom Manager at Hydrologic, said heated towel racks are becoming increasingly popular in U.S. bathrooms, laun-
dry rooms, hotels and dorm rooms. She said the addition of Amba heated towel racks add a unique item to the Hydrologic show-
room.
“Bathrooms and laundry rooms have been trending toward minimalism, so designers are looking for fixtures that enhance both
style and function,” said Lowe. “Heated towel racks are sleek, extremely functional and give standard bathrooms a spa-feel. We’re
excited to partner with Amba and let more designers see how heated towel racks can be easily integrated into their designs.”
Atlanta-based Amba® Products distributes more than 150 affordable models of heated towel racks in a variety of mounted and free-standing profiles, each made of 100-percent recyclable, corrosion-resistant high-grade 304 steel. They provide a stylish and functional way to keep towels dry and fresh, decrease trips to the laundry, and reduce airborne mold all for an energy cost similar to running a few light bulbs. For more information, visit Ambaproducts.com.
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About Hydrologic Owned and operated on the west coast of Florida since 2010, Hydrologic Distribution Company is a trusted partner for numerous small businesses and entrepreneurs, specializing in plumbing, indoor and outdoor lighting, fan and other fine home accessories. Originally a small enterprise working from a single facility, the business has grown to eight locations, three of which have show-rooms that are open to the public. This allows Hydrologic to provide fast and dedicated service to each of its valued customers. Hydrologic’s goal is to pursue innovation in support of good, old-fashioned, face-to-face selling across a counter, at a shop or on a showroom floor. With an experienced, knowledgeable, expert staff and more local inventory than most competitors, Hydrologic is well-equipped to meet the high demands of customers with 24-hour commercial water heater service, seven days a week, 365 days a year. www.hydrodc.com
About Amba® Products Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bath-room in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American fami-lies. Amba Products changed this view and are proud to be one of the first companies in the U.S. to introduce consumers to afford-able, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 200 retailers throughout the United States, Canada, Mexico and the Caribbean. Amba Products is headquartered in Atlanta, Georgia, USA. www.ambaproducts.com
News Release
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Amba® Products Introduces Radiant Small™ Heated Towel Rack
(ATLANTA) – November 6, 2019 – As smaller living spaces becomes more common, Amba®
Products, the country’s premier distributor of heated towel rack systems, has launched the
Radiant Small — its newest model designed for comfort in tiny spaces.
Amba Marketing Manager Peter Manidis said the design of the new model will maximize
comfort in homes with limited space like apartments, recreational vehicles and small
homes.
“We designed the Radiant Small to help achieve our vision of having a heated towel rack in
every bathroom in America,” said Manidis. “Now, homeowners can have all the useful and
luxurious benefits of a heated towel rack, even in the tiniest spaces where some assume
it’s impossible or impractical.”
The new design is less than two square feet in size and is available in polished, brushed and
matte-black finishes. Customers will be able to purchase the affordably priced Radiant
Small at multiple retailers. Additionally, the Radiant Small works with optional plug-in or hard-
wired controls and uses only 60 watts of power — the same as a standard lightbulb.
“Heated towel racks do more than just provide warm towels,” said Manidis. “They’re energy-efficient dryers, allowing users to dry
wet items in between loads, meaning better air quality through mold reduction and fewer loads of laundry, thus saving on time
and resources.”
Atlanta-based Amba® Products distributes more than 150 affordable models of heated towel racks in a variety of mounted and free-standing profiles, each made of 100-percent recyclable, corrosion-resistant high-grade 304 steel. They offer a stylish, function-al and energy-efficient way to keep towels fresh, decrease trips to the laundry and reduce airborne mold. For more information, visit Ambaproducts.com.
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About Amba® Products Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bath-room in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American fami-lies. Amba Products changed this view and are proud to be one of the first companies in the U.S. to introduce consumers to afford-able, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 200 retailers throughout the United States, Canada, Mexico and the Caribbean. Amba Products is headquartered in Atlanta, Georgia, USA. www.ambaproducts.com
Amba Radiant Small™ heated towel rack.
MEDIA CONTACT
Hillary Zody
770-518-1000/770-298-5033
Amba Products
790 Pickens Industrial Drive, Marietta, Georgia 30062 T: (404) 350-9738 F: (404) 355-0166
Copyright © 2020 Amba Heated Towel Racks.
All Rights Reserved.
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