Innovative design. Affordable luxury.

Company Overview

Key Features/Non-Traditional Uses

Featured Products

The Jeeves Collection

The Radiant Collection

The Vega Collection

Image Gallery

News Releases

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Table of Contents

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Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack

a must-have item for every bathroom in North America. While Europeans have been drying and

warming their towels on heated towel racks for decades, most Americans have no experience with

them. For many Americans, heated towel racks are view as overpriced, not widely available and seen

only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for

most American families.

Amba Products changed this view and are proud to be one of the first companies in the U.S. to

introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel.

Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts

the largest variety of products and serves more than 200 retailers throughout the United States,

Canada, Mexico and the Caribbean.

Amba Products is headquartered in Atlanta, Georgia, USA.

Company Overview

Amba Heated Towel Racks

Key Features

150 affordable models to choose from (special orders available)

Made with high-quality 304-grade stainless steel (sustainable, durable, 100-percent recyclable)

Excellent customer service and local support

Excellent distribution (in-stock orders will typically ship within 24 hours)

Energy-efficient (consumes the same energy as a few light bulbs; towels require less

laundering, saving on water and electricity)

Health and wellness benefits (e.g. mildew reduction, increased comfort)

Ease of installation (mounted versions can be installed by an electrician in a few hours

and free-standing versions simply plug in)

Non-traditional Uses

Non-bathroom residential usage (mudrooms, garages, laundry rooms)

Dormitories

Hospitality (hotels, retreats, cruise ships)

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Featured Products

The Jeeves Collection Available in curved, straight and shelf

The Jeeves Collection is our flagship heated towel rack – a timeless

hardwired towel warmer design that is efficient, reliable and long-lasting.

These liquid-filled towel racks can easily accommodate

large towels and make the perfect addition to any style bathroom.

All Jeeves models self-regulate to maintain the ideal internal

temperature while reducing power consumption. These are

hardwired units and have a replaceable heating element.

The Radiant Collection Available in curved, straight and shelf

The Radiant Collection is one of our most popular heated towel

racks due to its affordability and efficiency. Each model includes

an integrated toggle switch located at the bottom of the vertical bars. The

31” tall models come in both hardwired and plug-in variations

for any application.

The Vega Collection Available in straight

The stylish, Italian-made Vega Collection features a modern design with

large horizontal panels that are perfect for drying and warming towels

thanks to their added surface area. Made of high-quality stainless steel, the

Vega Collection is offered in polished, brushed, white and matte black. Each

Vega includes a digital heat controller, allowing the choice of 9 different

heat levels.

Image Gallery

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Antus Collection - A2856 Jeeves Collection - Model E Curved

Elory Collection - E2830

Quadro Collection - Q2833 Quadro Collection - Q2042

Quadro Collection - Q2042

Image Gallery

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Radiant Small RWHS-P Mini Vega Collection - V2356

Traditional Collection - T2536

Sirio Collection - S2133

Traditional Collection - T2040

Sirio Collection - S2133 with remotely-wired digital heat controller

News Release

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Amba® Products announces distribution partnership with Hydrologic

Partnership with Central Florida wholesaler raises southeast profile for heated towel racks

(TAMPA, Fla.) – May 2, 2019 – Amba® Products, the country’s premier distributor of heated towel rack systems, announces a part-

nership with Hydrologic, one of Florida’s largest wholesale distributors of plumbing, indoor and outdoor lighting, fans and other

fine home accents. The partnership will provide Amba with permanent space in its showrooms, as well as increased visibility

among a wide range of builders, architects and interior designers.

According to Amba Marketing Manager Peter Manidis, Tampa, Florida serves as a design epicenter and space in Hydrologic’s show-

room will help Amba reach its distribution goals.

“Our vision is to have a heated towel rack in every bathroom in America,” said Manidis. “The European consumer market has been

utilizing heated towel racks for decades to enhance comfort, reduce towel dampness and conserve the energy it takes to constant-

ly dry towels in a commercial drier. Being featured in Hydrologic’s showroom helps more U.S. designers see our product in action,

which helps them see the possibilities.”

Eva Lowe, Showroom Manager at Hydrologic, said heated towel racks are becoming increasingly popular in U.S. bathrooms, laun-

dry rooms, hotels and dorm rooms. She said the addition of Amba heated towel racks add a unique item to the Hydrologic show-

room.

“Bathrooms and laundry rooms have been trending toward minimalism, so designers are looking for fixtures that enhance both

style and function,” said Lowe. “Heated towel racks are sleek, extremely functional and give standard bathrooms a spa-feel. We’re

excited to partner with Amba and let more designers see how heated towel racks can be easily integrated into their designs.”

Atlanta-based Amba® Products distributes more than 150 affordable models of heated towel racks in a variety of mounted and free-standing profiles, each made of 100-percent recyclable, corrosion-resistant high-grade 304 steel. They provide a stylish and functional way to keep towels dry and fresh, decrease trips to the laundry, and reduce airborne mold all for an energy cost similar to running a few light bulbs. For more information, visit Ambaproducts.com.

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About Hydrologic Owned and operated on the west coast of Florida since 2010, Hydrologic Distribution Company is a trusted partner for numerous small businesses and entrepreneurs, specializing in plumbing, indoor and outdoor lighting, fan and other fine home accessories. Originally a small enterprise working from a single facility, the business has grown to eight locations, three of which have show-rooms that are open to the public. This allows Hydrologic to provide fast and dedicated service to each of its valued customers. Hydrologic’s goal is to pursue innovation in support of good, old-fashioned, face-to-face selling across a counter, at a shop or on a showroom floor. With an experienced, knowledgeable, expert staff and more local inventory than most competitors, Hydrologic is well-equipped to meet the high demands of customers with 24-hour commercial water heater service, seven days a week, 365 days a year. www.hydrodc.com

About Amba® Products Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bath-room in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American fami-lies. Amba Products changed this view and are proud to be one of the first companies in the U.S. to introduce consumers to afford-able, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 200 retailers throughout the United States, Canada, Mexico and the Caribbean. Amba Products is headquartered in Atlanta, Georgia, USA. www.ambaproducts.com

News Release

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Amba® Products Introduces Radiant Small™ Heated Towel Rack

(ATLANTA) – November 6, 2019 – As smaller living spaces becomes more common, Amba®

Products, the country’s premier distributor of heated towel rack systems, has launched the

Radiant Small — its newest model designed for comfort in tiny spaces.

Amba Marketing Manager Peter Manidis said the design of the new model will maximize

comfort in homes with limited space like apartments, recreational vehicles and small

homes.

“We designed the Radiant Small to help achieve our vision of having a heated towel rack in

every bathroom in America,” said Manidis. “Now, homeowners can have all the useful and

luxurious benefits of a heated towel rack, even in the tiniest spaces where some assume

it’s impossible or impractical.”

The new design is less than two square feet in size and is available in polished, brushed and

matte-black finishes. Customers will be able to purchase the affordably priced Radiant

Small at multiple retailers. Additionally, the Radiant Small works with optional plug-in or hard-

wired controls and uses only 60 watts of power — the same as a standard lightbulb.

“Heated towel racks do more than just provide warm towels,” said Manidis. “They’re energy-efficient dryers, allowing users to dry

wet items in between loads, meaning better air quality through mold reduction and fewer loads of laundry, thus saving on time

and resources.”

Atlanta-based Amba® Products distributes more than 150 affordable models of heated towel racks in a variety of mounted and free-standing profiles, each made of 100-percent recyclable, corrosion-resistant high-grade 304 steel. They offer a stylish, function-al and energy-efficient way to keep towels fresh, decrease trips to the laundry and reduce airborne mold. For more information, visit Ambaproducts.com.

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About Amba® Products Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bath-room in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American fami-lies. Amba Products changed this view and are proud to be one of the first companies in the U.S. to introduce consumers to afford-able, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 200 retailers throughout the United States, Canada, Mexico and the Caribbean. Amba Products is headquartered in Atlanta, Georgia, USA. www.ambaproducts.com

Amba Radiant Small™ heated towel rack.

MEDIA CONTACT

Hillary Zody

hzody@kleberandassociates.com

770-518-1000/770-298-5033

Amba Products

790 Pickens Industrial Drive, Marietta, Georgia 30062 T: (404) 350-9738 F: (404) 355-0166

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All Rights Reserved.