Innovación en un mundotransparente.Como innovar en la economía del todo gratis.
Marco LaucelliCEO, Lambdoop.Board Member, Alantis Capital.
@mlaucelli
To capture the emerging higher-value opportunities,
the XXX corporation divested
commoditizingbusinesses.
“New client needs
for integration and innovation.”
To a global model with
one set of processes, shared services and
broadly distributed decision making.
The 20th Cent
ENTERPRISE
+Conquer emerging markets
Content = 0
Communication is free.
Calls = 0 €
Text = 0 €
Music = 0 €
TV Broadcast = 0 €Video = 0 €
Music ≈ 0 €
Books ≈ 0 €Service = 0 €
News = 0 €
News = 0 €
iTunes 2001
Spotify2008Napster 1999
US Recorded Music: Single Sales per Capita
Communication = 0
Breaking the chain.
1.Rural households:Families living off the grid or receiving less than 6-8 hours/day of power supply are given 24x7 electricity with a pay-as-you-go prepaid model.
2. Telecom companies:We provide guaranteed power supply to telecom towers suffering from high costs of diesel.
3. State Electricity Distribution Companies:Gram Power’s Smart Microgrids can run on conventional and renewable power seamlessly. Eliminate defaults, energy theft, and prevent grid failures through our micro hybrid smart grids.
4. Independent commercial or industrial establishments:Factories, shops, petrol pumps etc. who rely primarily on diesel gensets for continuous power supply.
Knowledge is already out of the bottle.What does innovation mean in a world where
everything is ~0€ cost and everybody has unlimited access to knowledge?
Innovation in the everything-for-free era.
Digital Agility
Break something.
Create platforms.
Focus on problems.
Simple, small, smart, smiling.
Digital, no choice.
Digital. No choice.
Startup cost = 0Try & Fail. Connect & Share.
Service Distribution cost = 0
The transparent world.Sense & Respond.
- Relevant: your business is the problem you want to solve. - Be an expert on the people. Serve don’t sell.
- Focus means simple. - Simple means scalable.
- State the mission.
Focus on Problems.
Simple, small, smart, smiling.
Your money problem is not a problem I want to spend the best years of my life.
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