Co-Everything: the Itch of Users in Innovation
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Transcript of Co-Everything: the Itch of Users in Innovation
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The IKEA effect Labor enhances affection for its results, when it is fruitful.
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A world of
Crowd-Everything
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Broadcasting Oliver records songs in his home studio and publishes them on his YouTube channel.
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Improving Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.
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Crowdfunding Ian raises money to produce the film he’s featuring in.
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Presumers Consumer involvement before launch.
http://www.madera.com.au
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The crowd’s got talent User-generated Muji products outperform their designer-generated counterparts.
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Watch out for a
parallel universe
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Be Agile
Be Open
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DNA of collaboration methods
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Innovation beyond the product
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Holistic brand design Bare Escentuals embeds a simple "swirl, tap, buff" ritual into every brand experience.
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Product service system BMW plans to offer i3 owners use of longer-range BMW vehicles for out-of-town journeys.
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Experience environment Amazon Kindle highlights passages that were highlighted by others.
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Join forces. From crowd-everything to structural collaboration.
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Ethnography
Join forces. From crowd-everything to structural collaboration.
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Insights are key
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Heineken Open Design Explorations
The Heineken concept club
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The Heineken concept club The stories of 120 clubbers inspire the creation of a visionary pop-up club.
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Connecting Discovering Getting a drink
Dancing Cooling down Ending the night
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From insight to impact
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It is so frustrating
not to be noticed
by the bartender! I’m
clearly trying to get
his attention,
however others are
being served before
me.
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From insight to impact Order a beer by tapping the bottle-shaped icon on the interactive bar surface.
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Heineken’s ‘Open Design Explorations’ Edition 2: the lounge
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Co-creation
Join forces. From crowd-everything to structural collaboration.
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Air France & KLM transfer journey Engaging frequent flyers in the creation of a positive transfer experience.
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Offer them the tools to collaborate Timed challenges and gamification stimulate a collaborative and creative setting.
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What has changed since 1982?
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Innovation in a Conversation Nation
Internet users
(per 100 people) International Telecommunication
Union, World Telecommunication/ICT
Development Report and database,
and World Bank estimates.
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High involve- ment
Low involve- ment
Social indepen- dence
Inter- personal influence
Independent innovators
Social influencers
Laggards Followers
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Not only can they collaborate, they want to
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And Gen Y?
They demand to
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Find them in their natural habitat People with similar interests have a tendency to unite in (virtual) communities.
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Define the solution space with insights
Find the right users for rich co-creation
Develop new ideas together
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Co- isn’t short for consumer
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Back end of innovation
Join forces. From crowd-everything to structural collaboration.
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Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
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Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
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Let’s get started
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Ready It starts with you.
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Set It’s a marathon. Not a sprint.
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Go The world is your playground.
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Takeaways
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