The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load.

THOUGHT IMPROVING CUSTOMER EXPERIENCE WAS A TOP PRIORITY

Only 3% of sites are fast and responsive on mobile (Restive LLC 2014)

62% of customers base future purchase on past experiences (youthedesigner)

44% of mobile users complain that website navigation is difficult (Keynote)

62% of companies who designed a mobile specific site had invcreased sales (EConsultancy)