PowerPoint Presentation

Whats behind the corner for user experience?

UX Congress October 2015

Hello!I am Miika Puputti, Creative Director at Razorfish

@miikap

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What does the digital canvas of tomorrow look like?

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The future UX is going to be even more fragmented.

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More scenarios, not just wireframes and layouts. We will 4

Screen resolution explosion

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Screens5

Micro screens

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Mega-displays

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Interactive store experiences

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Interactive retail experiences8

Connected products

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Connected products (Razorshop)9

Gestures

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Voice

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Siri, Cortana (MS) Google Now11

Fabric

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Project Jacquard tests out the invisible 12

Virtual reality

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Virtual reality blend in with reality

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Mixing the real world with virtual reality, Google Project Tango14

These all have an impact how we design experiences for these touch points.

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The user interface is everywhere and no-where."

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So what does this mean for Designers and Brands?

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1. Think Beyond The Screen

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Digital experiences connect more and more to the physical world.

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These interactions should be clear and obvious with proper feedback.

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And technology is the enabler fading to the background.

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Cognitoys https://cognitoys.com/25

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Levis is teaming up with google to create connected clothing, still the concept is in its infancy but a great idea 26

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Polo Sport Tech Shirt27

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RL Polotech28

Design with screens in mind, not for them.

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Great brand experiences liberate us from screens.

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Theres many other interfaces than screens.30

Natural interfaces

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All of the examples here try to augment the screen experience or replace it where it makes sense. Connecting with the internet without user input. 31

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A few things to improve

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All of the examples here try to augment the screen experience or replace it where it makes sense. Connecting with the internet without user input. 33

@internetofshit

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@internetofshit34

2.Leverage The Power Of Computers

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Lets take look to the future

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A.I.

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Lets throw artificial intelligence to the mix37

Mega-displays

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Not that A.I. 38

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The cognitive computing platform from IBM: Watson is built to mirror the same learning process that we havethrough the power of cognition. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.39

A.I.s are already learning to be creative.

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as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.40

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IBMs Watsons Cook Book41

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Googles Neural Networks create new images 42

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Researchers from the University of Tubingen created an algorithm that can mimic the style of different artists styles 'Thus far the algorithmic basis of this process is unknown and there exists no artificial system with similar capabilities. 43

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The power of quantum computing could dramatically change the ways we can use the cognitive processing, it will be the norm one day.

Quantum computing is based on quantum bits or qubits. Unlike traditional computers, in which bits must have a value of either zero or one, a qubit can represent a zero, a one, or both values simultaneously. Representing information in qubits allows the information to be processed in ways that have no equivalent in classical computing, taking advantage of phenomena such as quantum tunneling and quantum entanglement. As such, quantum computers may theoretically be able to solve certain problems in a few days that would take millions of years on a classical computer.

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Brands need to become liquid, and we need to create design languages that adapt to almost any situation45

Liquid design+ A.I.

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Combine responsive design with AI, what could happen?46

Designers + Developers + A.I.= Brand singularity

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as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.47

Designers + Developers + A.I.= Brand singularity

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The rule makers, Human behavior consultants, as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.

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Designers + Developers + A.I.= Brand singularity

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The humans that teach the A.I. 49

Designers + Developers + A.I.= Brand singularity

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A.I. takes all the rules & guides and applies and adapts it to different scenarios, screen size, context. 50

Designers + Developers + A.I.= Brand singularity

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Next level of Responsive design Brands and the messages they convey can become living brands with the support of A.I.51

A.I. is already being used to create new experiences.

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How could your next project be augmented with A.I.?

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3.Create Relevance With Context

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Devices will have more and more sensor technology54

The devices we carry will have more sensors in the future

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Combine different data and sensor info to create meaningful contextual experiences56

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Combine different data and sensor info to create meaningful contextual experiences57

Optimizing the experience according to context will be the norm.

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Sensor dataUser dataContextual personal experiences

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Data sources: Analytics, personal preferences and user historySensor data: Location, movement, orientation, date, time, ambient59

Progressively enhance the digital experience with context

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Context doesnt always indicate intent.

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And dont be creepy

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Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/

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The Cool vs. Creepy Summary76% Cool Mobile product scan with recommendations44% CoolIn-Store Location Details55% CreepyDigital recommendations in dressing rooms74% CreepySales person greets you by name based on mobile trigger75% CreepyFace recognition identifies your spending habits to salesperson

Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/

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Data sources: Analytics, personal preferences and user historySensor data: Location, movement, orientation, date, time, ambient64

1. Think Beyond The Screen

2.Leverage The Power Of Computers

3.Create Relevance With Context

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Thank you!Twitter: @miikap

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