Hello San Francisco!Welcome to the Influitive User Group : )
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In one year…
#advocatemktg
Engaged Advocates
9,734
34579
Challenges Completed
126,000
1,074,845
20142015
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In one year…
#advocatemktg
Social Shares
11,491
260,439
Referrals Submitted
3,431
14,565
20142015
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Reviews
Social SharesReferences
Engagement Referrals
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2015 Target
Engaged Advocates: 500
Referrals: 1000
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•180 social shares
•57 testimonials
•30 community posts
•20 referrals
•6 product reviews
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• +300 Challenge Completions
• +2 Challenges / Session
• 18% Engagement Increase
• Top of mind
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SUMMARY• KISS
• Attractive
• Marketing
• Preparation
• Scarcity
• Personality
• Relatable
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One more thing...
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VIP COMMUNITY
#advocatemktg
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VIP COMMUNITY
#advocatemktg
vip.influitive.com/community
Product UpdateMark Robins
VP Product
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Agenda
•Introduction
•Product themes
•Recently released
•Coming soon
•Discussion
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Mark Robins, VP Product
• Based in Influitive’s Palo Alto office• Grew up in New Jersey; lived in Manhattan
Beach, Boston, now Palo Alto• Interests: coaching youth sports, wine, poker,
basketball, volleyball, camping, programming• Caltech MSEE, Cornell BSEE, Harvard MBA• Coupa – VP/GM, Group Purchasing (2014 - 2015)• Chegg – VP Product (2012 - 2014)• Grouply – CEO/Co-founder (2006 - 2011)• Siebel – Sr. Director, Products (1998 - 2006)
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1. Clearly demonstrate the value of Influitive
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1. Clearly demonstrate the value of Influitive2. Reduce cost of maintenance & time to value
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3. Better support key advocacy use cases(e.g., referrals, employee social amplification)
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4. Deliver a fun, highly engaging advocate experience
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5. Continue to develop a competitive community offering
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Recently released
•Referral tracking
•Integration library
•Experiences
•Community beta
•Mobile app relaunch
•Real-time targeting
•Challenge suggestions
•Branding improvements
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Coming soon
•Android app
•Community enhancements (moderation, Q&A, attachment support)
•Simplified referral submissions, suggested referrals, surround selling
•Employee advocacy: sharing queues, scheduled sharing
•Value infographics, benchmarking
•Improved challenge discovery
•Delivering advocates