Hello San Francisco!Welcome to the Influitive User Group : )

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In one year…

#advocatemktg

Engaged Advocates

9,734

34579

Challenges Completed

126,000

1,074,845

20142015

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In one year…

#advocatemktg

Social Shares

11,491

260,439

Referrals Submitted

3,431

14,565

20142015

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Thank You Slide

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Reviews

Social SharesReferences

Engagement Referrals

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2015 Target

Engaged Advocates: 500

Referrals: 1000

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FUN

INFO

ASK

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CAMPAIGNS

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KISS

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ATTRACTIVE

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•180 social shares

•57 testimonials

•30 community posts

•20 referrals

•6 product reviews

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PREPARATION

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MARKETING

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SCARCITY

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• +300 Challenge Completions

• +2 Challenges / Session

• 18% Engagement Increase

• Top of mind

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PERSONALITY

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RELATABLE

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SUMMARY• KISS

• Attractive

• Marketing

• Preparation

• Scarcity

• Personality

• Relatable

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One more thing...

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VIP COMMUNITY

#advocatemktg

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VIP COMMUNITY

#advocatemktg

vip.influitive.com/community

Product UpdateMark Robins

VP Product

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Agenda

•Introduction

•Product themes

•Recently released

•Coming soon

•Discussion

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Mark Robins, VP Product

• Based in Influitive’s Palo Alto office• Grew up in New Jersey; lived in Manhattan

Beach, Boston, now Palo Alto• Interests: coaching youth sports, wine, poker,

basketball, volleyball, camping, programming• Caltech MSEE, Cornell BSEE, Harvard MBA• Coupa – VP/GM, Group Purchasing (2014 - 2015)• Chegg – VP Product (2012 - 2014)• Grouply – CEO/Co-founder (2006 - 2011)• Siebel – Sr. Director, Products (1998 - 2006)

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1. Clearly demonstrate the value of Influitive

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1. Clearly demonstrate the value of Influitive2. Reduce cost of maintenance & time to value

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3. Better support key advocacy use cases(e.g., referrals, employee social amplification)

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4. Deliver a fun, highly engaging advocate experience

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5. Continue to develop a competitive community offering

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Recently released

•Referral tracking

•Integration library

•Experiences

•Community beta

•Mobile app relaunch

•Real-time targeting

•Challenge suggestions

•Branding improvements

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Coming soon

•Android app

•Community enhancements (moderation, Q&A, attachment support)

•Simplified referral submissions, suggested referrals, surround selling

•Employee advocacy: sharing queues, scheduled sharing

•Value infographics, benchmarking

•Improved challenge discovery

•Delivering advocates