Industry Data Program Findings Presentation for Committee
Feedback TO INSPIRE AND INFLUENCE THE EVOLUTION OF INTEGRATED URBAN
MOBILITY INSPIRER ET INFLUENCER L'VOLUTION DE LA MOBILIT URBAINE
INTGRE
Slide 2
Highly valued member service* To keep the program current
Anticipate future needs CUTAs mission to be the go-to organization
for information Supports vision of Integrated Mobility and TV2040
goals Challenges Data Confidence Substantial growth in the last 5
years Changing topics and scope Timing Labour intensive to have 98%
response rate on surveys Why Review the IDP?
Slide 3
Roadmap * Primary Survey: Awareness (new), Relevance &
Timeliness of 16 subject areas to Primary contacts ** Subject
Specific Surveys: Relevance, Timeliness, Ease of Providing Data,
Delivery Format, data standardization and importance, fusing other
Socio-eco data 201320142015 Member Informational Kickoff Socialize
Review at OTE/Events gather initial Member input Advisory Group
formation & Survey Analysis of Member Surveys Recommend to
Board Primary Survey* to Main Contacts Subject Specific Surveys
Modifications within current Programming Modifications outside of
current Programming TV Indicators Recommend to Executive Committ ee
Inputs
Slide 4
Scope of Review New Topics Conventional Data Federal,
Provincial, & Territorial Funding Customer Service Specialized
DataInfrastructure NeedsIntegrated Mobility RidershipCollective
Agreements Shared Services and Outsourcing Fleet, Asset,
Maintenance Benchmark Organization Charts Maintenance and Warranty
Performance Indicators Eligibility CriteriaTransit Bus Collisions
Assets and Asset Management Fares - Conventional Crimes Against
Transit Employees Greening & Energy Fare - SpecializedOther
Emerging Topics
Slide 5
Member Awareness Data overall ranks as one of the most
important services However awareness of individual components is
low
Slide 6
Topic Relevance & Timeliness for Members Not all 13 topics
are equally relevant to members Alternative timing could improve
relevance to members 3 newer topics rank among relevant topics
Slide 7
Data Confidence To understand where Data Confidence issues lay,
members were asked to rank IMPORTANCE and CONFIDENCE across all
data Only a small number of data emerged as benefiting from
increased confidence Conventional Data Operating expenses and
funding Operating revenue Specialized Data Capital information (but
not op. info) Passenger Ridership Standardization of
methodology
Slide 8
Member Review Findings Expected Findings Value to members Only
a few data need improvement Willing to accept fewer inclusions for
earlier delivery Willing to decrease overall data Increase
trending, segmentation Provide data in multiple formats possibly
online Mixed response to selling data Surprising Findings Low
awareness Timing more important than inclusions Not combine
Conventional and Specialized reporting. No need for other socio-eco
data
Slide 9
APPENDICES
Slide 10
In order to gain a better understanding we wanted to answer:
What parts are relevant and important? What parts are less
relevant/important? What are the major improvements requested
awareness, timing, scope, trending, benchmarks, data collections,
data delivery? What newly proposed topics should be considered?
What is the programs overall value? What options are members open
to offset improvements? Questions we asked
Slide 11
Timing of Delivery and % Inclusion Timing of data does not meet
all member needs Gathering of member data is the main contributor
to current timing When asked about trade-offs they would rather
have data sooner with less % of members included in the data GAP to
IDEAL TIMING
Slide 12
Possible Directions Most Relevant Relevant Advocacy Least
Relevant Consider increasing timeliness and improve select data
confidence. Consider select new metrics Reduce data No change
Examine usefulness for transit systems, possibly simplify data
Slide 13
Data Collection and Distribution Members were slightly more
inclined towards Online data collection than Excel. There were
similar mixed preferences to how data should be received. Topic
Data CollectionData Distribution Excel
OnlinePDFPaperExcelOnlinePDFPaper Conventional Data 2218212517128
Specialized Data 1015329994 Ridership 14194 1613 5 Fleet and Assets
148 1161053 Specialized Eligibility 69135434 Fares Conventional
9164 1210122 Fares Specialized 691 6872 Provincial Funding 75 4351
Infrastructure Needs 1012 1087 Collective Agreements 793 6452
Organizational Charts 37 13441 Bus Collision 7113 7792 CATE 9125
9991 Grand Total 12415026812810610035 Currently, most data is
gathered via Excel and distributed in PDF format CUTA should look
into increasing the amount of data gathered online, in addition to
Excel, as well as exploring data distribution through multiple
formats (Excel, Online, and PDF)
Slide 14
Program Value Overall members found the Data Program to be of
value. The average transit system valued CUTAs Data program at
$86,000
Slide 15
New Data Topics? New topics areas are emerging as important
However members were selective in the value of new topics. New
Topics Assessed in the Primary Survey: Customer Service Integrated
Mobility Shared Services and Outsourcing Maintenance and Warranty
Performance Indicators Assets and Asset Management Greening &
Energy Other Emerging Topics Topics Receiving the Highest Rating:
Customer Service Integrated Mobility Maintenance and Warranty
Performance Indicators
Slide 16
Alternative Funding To fully understand the importance of
Program enhancements members were asked if/how changes could be
funded: Charge Access Fees To members who don't supply data33% To
new members (grandfather existing members) 4% To some member groups
8% Levy - similar to the Advocacy fee 7% Sell data to non-members
20% Reduce data, frequency or % of industry included14% External
Funding Advertising in documents 1% Corporate sponsorships13%
Slide 17
Customer Service Performance Indicators 10 areas of Customer
Service Indicators
Slide 18
Customer Service Performance Indicators (draft slide) 10 areas
of Customer Service Indicators