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Indian Retail Jewellery
India is one of the largest Jewellery markets.
97% of Jewellery sales are by Family jewellers
Change in the demographics and increased consumerism of Indianretail market.
Organized retail is growing at a rapid pace across all sectors.
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Major Segments
Gold Comprises around 80% of Indian Jewellery Market
20% comprises fabricated studded jewellery
High level of manufacturing and domestic Consumption.
Diamonds
Worlds largest cutting & polishing industry
India is the largest consumer of gold and also the largestdiamond processor .
Well supported by the banking sector andgovernment policies
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MARKET SIZE
Indian Jewellery market Rs. 80,000 Crore billion in the year 2005
8.3 per cent of world Jewellery sales.
Annual growth rate of 15%.
Largest consumer 20% of global consumption.
Organised Sector is Rs 2400 Crore Unorganised sector.
Market for branded jewellery will be
worth $2.28 Billion by 2010.
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Jewellery Retail Market
Reliance Retail is planning an aggressive entry into the jewellery
retail market through its about 400 to 500 jewellery retailoutlets across the country.
DDamas India, part of one of the largest jewellery retail outlets
in the world, is adding 16 new stores to its presentdozen stores in India.
Swarovski, the global crystal goods manufacturer and marketerplans to set up 30 stores by 2009, from the current 13.
The Gitanjali Group bought 'Nakshatra', thepremium brand ofjewellery promoted by Diamond Trading Company
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Changing Scenario
Jewellery For Investment
Traditional Ethnic and ChunkyDesign
Unbranded, From Familyjeweller
Marriage and Festival Seasonas a Pick Season
Branded
Jewellery For Fashion
Fashionable, Light weight andInnovative Design
Wearability and Gift Spreadingthe Demand Through the Eye
Jewellery Being Sold on a PerPiece Basis
Jewellery Sold on CommodityBasis With Labor Charges
TodayYesterday
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EXPORTS
During 2008-09, 1.45 percent growth.
Exported US$ 20.8 billion in 2007-08.
Growth of 9 percent in this year. India accounts for 50 percent of the international market.
Government allows 51 percent FDI in single brand retail outlet.
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MAJOR PLAYERS
Gitanjali
Tanishq
Agni Orrah
Cygnus
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Business Overview
Established in 1986. Bought 'Nakshatra', the premium brand of jewellery promoted by
Diamond Trading Company (DTC)
Approximately 1,246 retail outlets in India and143 outlets in the U.S. First luxury jewellery mall in Gurgaon.
Announced its foray into the luxury retail marketthrough a new entity Luxury Connexions'.
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Integrated Business Mode
Diamond processing
Jewellery manufacturing
Jewellery retailing in India Branded jewellery
International jewellery retailing
Samuels and Rogers
Gems & jewellery SEZs
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Retail
Among the first branded jewellery in .India
Strong sales and distribution112 distributors and 1,250 outlets.
Gili and Nakshatra - Superbrandsin 2004 by ICSE.
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Diversification
Gitanjali Lifestyles to focus on manufacture and distribution ofluxury and lifestyle products.
Developing 200 acres gems& jewellery SEZ in Hyderabad.
Plans to develop more SEZs focusedon gems & jewellery acrossIndia.
To partner for developing real estateinfrastructure.
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BrandStrongest and most aspirational brand in the jewellery CategoryAwarded most admired brand and Retailer of the year by ImagesFashion Enjoys a market share of over 40% in branded jewellery.
Indias only national jewellery retailer 115 stores in 70 towns prime
high street locations Many of these stores are run by franchisees
CustomerBase
Network
Over 15 million customers shopped at Tanishqlast year
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Challenges
Shortage in supply of Raw Materials
Changing fashion trends and increasedconsciousness of the
consumers competition from other luxury goods,declining investment in the
sector and increasing consumer sophistication.
Ethical Challenges
Local players
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