8910495 Indian Jewellery Industryss

8/12/2019 8910495 Indian Jewellery Industryss

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INDIAN JEWELLERYINDUSTRY

Prepared By Submitted ToDalal Chintan (05) Prof. Jinal NagadDalal Nirav (06)Khushva Anand (18)Pipali a !anisha ("5)#hah !auli$ (50)


2/20

Ag%nda

&ntrodu'tion%n%ri' usin%ss *%v%l #trat%g

Port%r+s ,iv% ,or'% !od%l#- / Anal sis

alu% Chain K% #u''%ss ,a'tor


3/20

&ntrodu'tion&ndia is a l%ading pla %r in th% glo al g%2s and 3%4%ll%r 2ar$%t

/h% g%2s and 3%4%ll%r industr o''upi%s an i2portant position in th% &ndian

%'ono2 . &t is a l%ading for%ign % 'hang% %arn%r as 4%ll as on% of th% fast%st

gro4ing industri%s in th% 'ountr

/h% t4o 2a3or s%g2%nts of th% s%'tor in &ndia ar% gold 3%4%ll%r and

dia2onds. old 3%4%ll%r for2s around 80 p%r '%nt of th% &ndian 3%4%ll%r

2ar$%t 4ith th% alan'% 'o2prising fa ri'at%d studd%d 3%4%ll%r that in'lud%s

dia2ond studd%d as 4%ll as g%2ston% studd%d 3%4%ll%r ./h% &ndian g%2s and 3%4%ll%r industr is 'o2p%titiv% in th% 4orld 2ar$%t du%

to its lo4 'ost of produ'tion and th% availa ilit of s$ill%d la or. &n addition th%

industr has s%t up a 4orld4id% distri ution n%t4or$ of 2or% than 7 000

offi'%s for th% pro2otion and 2ar$%ting of &ndian dia2onds.


4/20

&ndian r%tail 3%4%ll%r ov%rvi%4

Yesterday Today

n rand%d rand%d

#ilv%r 9 old 3%4%ll%r old 9 Dia2ond 3%4%ll%r

&nv%st2%nt &nv%st2%nt : ,ashion

/raditional d%sign ,ashiona l% 9 innovativ% d%sign

!arriag% 9 f%stival is p%a$ s%ason -%ara ilit and gifts

J%4%ll%r sold on 'o22odit asis

4ith la our 'harg%s

J%4%ll%r %ing sold on a p%r pi%'%

asis


5/20

Conti;

Major P ayers!

ai hav %2s *td.

Classi' Dia2ond (&ndia) *td.

#hr%nu3 9 Co2pan *td.

oldia2 int%rnational *td.

#u ports Pvt. *td

itan3ali %2s *td


6/20

"ITANJALI "EMS LTD#Busi$ess %&er&ie'

Estab is(ed prese$)e

/h% 'o2pan is on% of &ndia+s larg%st int%grat%d dia2ond and

3%4%ll%r 'o2pani%s >sta lish%d in 1?86. #ight hold%r status 4ith

D/C through a pro2ot%r group 'o2pan#ophisti'at%d and s'ala l% dia2ond and 3%4%ll%r 2anufa'turing

fa'iliti%s

Appro i2at%l 1 @"6 r%tail outl%ts in &ndia and 1"7 outl%ts in th% .#.

Leadi$* bra$ds


7/20

=a2ping up th% r%tail 'hain > panding stor%s in &ndia A' uisitions in'luding #a2u%ls =og%rs

and /riB in d%ra ad Plans to d%v%lop 2or% #>Bs fo'us%d on

g%2s 9 3%4%ll%r a'ross &ndia /o partn%r for d%v%loping r%al %stat%

infrastru'tur%

E+pa$sio$s Di&ersi,i)atio$

,urth%r int%gration 4ithin th% 3%4%ll%r

valu% 'hain igh%r 2argins in r%tail usin%ss igh%r valu% addition

*%v%rag% its $% str%ngths *arg% opportunit for in'r%2%ntal r%v%nu% Div%rsif usin%ss 2od%l


8/20

"e$eri) Busi$ess Le&e Strate*y


9/20

Mi)(ae Porter-s .i&e .or)e Mode ,or Je'e eryI$dustry

P />N/&A* N>- >N/=

&ND #/= C !P>/&/ =#

=& A= A! N >E/&N,&=!#

>=## PP*&>=

# #/&/ />#


10/20

I$ter/.irm Ri&a ry 0i*(

F /4o t p%s of rivalr . (1) &nsid% &ndia 9 (@) utsid%&ndia.

F *arg% pr%s%n'% of unorganiG%d s%'tor. 0.@ !illion

old 3%4%l%rs and ov%r 8 000 Dia2ond 3%4%l%rs

F &nt%rnational rivals #u'h as China

F /hr%at fro2 produ'ing nation li$% #.A. 9 =ussia.


11/20

Bar*ai$i$* Po'er o, Supp iers Medium

F I$ je'e ery i$dustry t(e supp iers are S#A#1 UAE1 Austra ia1 US1 2o$*o1

Bots'a$a1 Russia1 DT2#

F .e' A ter$ati&es o, )utti$* 3 po is(i$*#

F S4i ed abor

F Bar*ai$i$* po'er o, I$dia is e$(a$)ed be)ause I$dia is ar*est )o$sumer o,

*o d je'e ery#

Bar*ai$i$* Po'er o, Buyers Lo'

F Di&ided i$ t'o types 5# Domesti) buyers 3

6# .orei*$ buyers

F As i$&estme$t 7Dema$d i$)rease8

F Bar*ai$i$* po'er o, I$dia$ e+porter is (i*( be)ause Majority o, t(e 'or d9s

rou*( diamo$d produ)tio$ is )ut a$d po is(ed i$ I$dia .


12/20

T(reat o, Substitutes! Lo'

FSubstitutes are Rea assets1 Sto)4 mar4et1 3 Ba$4 deposits 3mutua ,u$d i$&estme$t a$d %t(er types o, je'e ery i4e imitatio$

je'e ery1 ba*asra je'e ery1 sto$e je'e ery et)#

F Se)o$d pre,erred i$&estme$t be(i$d ba$4 deposits

F Status a$d sta$dard o, i&i$* i$)rease so dema$d is i$)reasi$* at(i*( rate#

Barriers to e$try Lo' to Medium

F Lo' )apita re:uireme$t

F "o&er$me$t subsidyF E;IM po i)y 3 *o&er$me$t-s ru es/re*u atio$s are (i*(

F S4i ed ma$po'er is esse$tia

F Ad&a$)ed te)($o o*y re:uired


13/20

SW%T ANALYSIS %. "ITANJALI JEWELLERY LTD

Strengths

F *arg% int%grat%d dia2ond 9 3%4%ll%r pla %r and having anint%rnational pr%s%n'%.

F Pion%%rs of rand%d 3%4%ll%r in &ndia.

F #trong 2ar$%ting 9 distri ution n%t4or$. #trong r%tail pr%s%n'% in&ndia and in .#. 11@ distri utors and 1@"6 outl%ts in &ndia and 1"7outl%ts in .#.

F #trong rand % uit and road produ't rang% #u'h as ili As2i Na$shatra #angini D+da2as ivaaha !a a iantti D%sir% #a2u%ls%t'.

F isionar l%ad%rship (A' uiring Na$shatra #a2u%ls =og%rs %t'.)

F > panding 2anufa'turing 'apa iliti%s in !u2 ai and at sp%'ial%'ono2i' Gon% in #urat to addr%ss in'r%asing d%2and.

F N%t -orth is 7 "60.7H 2illion =s. #o 4% 'an sa that it is finan'iallv%r strong 'o2pan .

F #ight hold%r status 4ith D/C through a pro2ot%r group 'o2pan .

F ighl s$ill%d ualifi%d and 2otivat%d %2plo %%.


14/20

Wea4$essesF /h%r% 2a % 'onfli'ts of int%r%st %t4%%n th%2 and '%rtain of th%ir

Pro2ot%r group 'o2pani%s.F As th% 2a3or ra4 2at%rial r% uir%2%nts n%%d to % i2port%d 'o2pani%s

nor2all sto'$ hug% uantiti%s of inv%ntor r%sulting high inv%ntor'arr ing 'osts.

F /%'hnolog is l%ss i2prov%d 'o2par%d to China and /hailand+s 'o2pan . %pportu$itiesF N%4 2ar$%ts in >urop% 9 *atin A2%ri'a.

F ro4ing d%2and in #outh Asian 9 ,ar >ast 'ountri%s.F &ndustr 2oving fro2 a phas% of 'onsolidation.F > pansion possi iliti%s in lif%st l% and lu ur produ'ts in &ndia li$%

4at'h%s l%ath%r goods Platinu2 3%4%ll%r %'aus% in'r%asing disposa l%in'o2% of p%opl%.

T(reatsF I$ter$atio$a 2ompetitio$ I


15/20

p%ri%n'%


16/20

.i$a$)e

F /h% 'o2pan +s op%rations running a'ross th% 4hol% valu% 'hain so finan'% is

th% v%r 2u'h i2portant fa'tor. -or$ing 'apital r% uir%2%nt is 2u'h 2or%.

/h% 'o2pan is having finan'% fro2 various sour'%s li$% shar%s an$ loan

and 'r%dit lin%.

I$,rastru)ture

F /h% 'o2pan is having lat%st t%'hnologi'al 2anufa'turing plants. &ts rand%d

sho4roo2s 9 oth%r outl%ts ar% having good infrastru'tur%. &t is also having

plants in sp%'ial %'ono2i' Gon% at various pla'%s

Pro)ureme$t

F /h% 'o2pan pro'ur%s its ra4 2at%rials 2a'hin%r 9 oth%r an'illar things

fro2 r%'ogniG%d sour'%s. /h% 'o2pan is having good 'r%dita ilit 4ith

suppli%r. &t has to 2aintain its r%lations 4ith diff%r%nt sight hold%r for

pro'ur%2%nt of dia2ond for 3%4%ll%r 2a$ing.


17/20

Te)($o o*y

F /h% 'o2pan is using lat%st t%'hnolog in pro'%ssing 2%ans

3%4%ll%r 2anufa'turing 9 also in d%signing. /h% 'o2pan ishaving usin%ss in so 2an 'ountri%s so that it has to paatt%ntion ov%r th% d%signing 2anufa'turing %t'. 4ith th% hight%'hnolog to satisf u %r+s n%%ds

.0uma$ resour)es

F As of #%pt%2 %r 70 @005 th% Co2pan had "10 full


18/20

=EY SU22ESS .A2T%R 7=S.8Mar4eti$* 3 Distributio$ re ated ,a)tor!

#trong r%tail pr%s%n'% in &ndia and th% .#.I /h% 'o2pan is o''up ing good

position in r%tail 3%4%ll%r provid%r in oth &ndia as 4%ll as .#. itan3ali has a

strong n%t4or$ of distri ution. %r% #trong r%tail pr%s%n'% in &ndia and in #. &t has

11@ distri utors and 1@"6 outl%ts in &ndia and 1"7 outl%ts in #.

#trong rand % uit and road produ't rang%I &t is th% pion%%r of rand%d 3%4%ll%r

in &ndia. &t rand % uit is too high.

#ignifi'ant fo'us on r%tail and distri ution n%t4or$ to driv% gro4thI &t also $%%ps in

2ind distri ution n%t4or$ 4hi'h provid% th% produ't to %nd us%rs. /h% 'o2pan is

having its r%tail outl%ts also.

Ma$u,a)turi$* re ated ,a)tor!#ophisti'at%d 2anufa'turing fa'iliti%s in'luding up'o2ing d%ra ad #>BI /h%

'o2pan is having good infrastru'tur% fa'ilit in various sp%'ial %'ono2i' Gon%s.

itan3ali has %%n a'hi%v%d %'ono2i%s of s'al% and l%arning 'urv% %ff%'ts 4hi'h is

%n%fit%d in lo4 'ost produ'tion %'aus% in &ndia s$ill%d la or is availa l% at'h%a %r rat%.


19/20

Te)($o o*y Re ated ,a)tor !

F itan3ali has % p%rtis% in 'utting polishing th% dia2onds and in

d%signing th% 3%4%ll%r (sp%'ifi'all in s2all d%sign).F Pr%s%n'% a'ross th% 4hol% valu% 'hain I /h% first 9 for%2ost

su''%ss fa'tor for th% 'o2pan is of its pr%s%n'% a'ross th% %ntir%

valu% 'hain

0uma$ Resour)e a$d Top Ma$a*eme$t re ated ,a)tor !

F isionar l%ad%rship and a d%%p 2anag%2%nt t%a2

F #trat%gi' A' uisition of /ri


20/20

/han$ ou;..

8910495 Indian Jewellery Industryss

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