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ABOUT CONSULTAA research and consulting firm

based in South Africa, Consulta is

a customer insights consultancy

affiliated with a leading scientific

institution. Their expertise lies

in advanced analytics and data

gathering in the field of customer

service and brand management.

INDEPENDENT RESEARCH STUDY RESULTS179 organizations/10 industries

MODEL FITThe pinnacle of rigorous,

robust, scientific research is

the development of a Structural

Equation Model (SEM). Such a

model allows us to understand

the underlying drivers of this

construct. It helps us to break

TRUST down into the dimensions

that make it up and understand

the contribution of each

dimension towards this larger

construct.

The Trust Index Model (4 Cores of Credibility and 13 Behaviors) met all the criteria to be accepted as a robust, scientific Structural Equation

Model, i.e.:

Bentler Comparative Fit Index:

0.872

“In all my years of academia and research, I have rarely seen such a robust model with such high reliability and validity.”

ADRÉ SCHREUDER, Ph.D.CEO, Consulta Research

46% of the variability of the trust within your teams is determined by the 4 Cores of Credibility.

54% of the variability is determined by the 13 Behaviors of High Trust.

The research proves, with extremely high validity and reliability, that the 4 Cores of Credibility and 13 Behaviors in combination is predictive of the trust you have within your team and organization.

[Click here for full study results.]