INDEPENDENT RESEARCH STUDY RESULTS
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© Franklin Covey Co. and CoveyLink, LLC. All rights reserved. ABOUT CONSULTA A research and consulting firm based in South Africa, Consulta is a customer insights consultancy affiliated with a leading scientific institution. Their expertise lies in advanced analytics and data gathering in the field of customer service and brand management. INDEPENDENT RESEARCH STUDY RESULTS 179 organizations/10 industries MODEL FIT The pinnacle of rigorous, robust, scientific research is the development of a Structural Equation Model (SEM). Such a model allows us to understand the underlying drivers of this construct. It helps us to break TRUST down into the dimensions that make it up and understand the contribution of each dimension towards this larger construct. The Trust Index Model (4 Cores of Credibility and 13 Behaviors) met all the criteria to be accepted as a robust, scientific Structural Equation Model, i.e.: Bentler Comparative Fit Index: 0.872 “In all my years of academia and research, I have rarely seen such a robust model with such high reliability and validity.” ADRÉ SCHREUDER, Ph.D. CEO, Consulta Research 46% of the variability of the trust within your teams is determined by the 4 Cores of Credibility. 54% of the variability is determined by the 13 Behaviors of High Trust. The research proves, with extremely high validity and reliability, that the 4 Cores of Credibility and 13 Behaviors in combination is predictive of the trust you have within your team and organization. [Click here for full study results.]
Transcript of INDEPENDENT RESEARCH STUDY RESULTS
© Franklin Covey Co. and CoveyLink, LLC. All rights reserved.
ABOUT CONSULTAA research and consulting firm
based in South Africa, Consulta is
a customer insights consultancy
affiliated with a leading scientific
institution. Their expertise lies
in advanced analytics and data
gathering in the field of customer
service and brand management.
INDEPENDENT RESEARCH STUDY RESULTS179 organizations/10 industries
MODEL FITThe pinnacle of rigorous,
robust, scientific research is
the development of a Structural
Equation Model (SEM). Such a
model allows us to understand
the underlying drivers of this
construct. It helps us to break
TRUST down into the dimensions
that make it up and understand
the contribution of each
dimension towards this larger
construct.
The Trust Index Model (4 Cores of Credibility and 13 Behaviors) met all the criteria to be accepted as a robust, scientific Structural Equation
Model, i.e.:
Bentler Comparative Fit Index:
0.872
“In all my years of academia and research, I have rarely seen such a robust model with such high reliability and validity.”
ADRÉ SCHREUDER, Ph.D.CEO, Consulta Research
46% of the variability of the trust within your teams is determined by the 4 Cores of Credibility.
54% of the variability is determined by the 13 Behaviors of High Trust.
The research proves, with extremely high validity and reliability, that the 4 Cores of Credibility and 13 Behaviors in combination is predictive of the trust you have within your team and organization.
[Click here for full study results.]
