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IMPACT OF SOCIAL

MEDIA IN MARKETING

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CONTENTS

Introduction.

Role of social media in marketing.

Metrics of social media marketing.

Focus on business areas regarding

the use of SMM.

Strategies of social media

marketing.

Trends of social media.

Pros and cons of SMM.

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INTRO!CTION"

Any website which allows use to shae thei content! o"in

an$ encoua%es inteaction an$ co&&unity buil$in% can b

as a social &e$ia

Social &e$ia &a(etin% is the use o' social &e$ia an$ soci

an )inte%ate$* &a(etin% "es"ecti#e wheeby se#eal

%oals can be 'ul'ille$! othe &a(etin% e''ots can be sten%

the inteactions! si%nals! o"inions an$ #oices o' ta%et au

social &e$ia uses ae ta(en into account to i&"o#e

)listenin% an$ actin%*+

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RO#E OF SOC$I#$ MEI$

M$R%ETIN&"

To "o#i$e an i$entity about the co&"anies an$ the "o$u

se#ices that they o''e+

Social &e$ia hel"s in ceatin% elationshi"s with "eo"le

It &a(es co&"anies ,eal, to consu&es+

Social &e$ia can be use$ to associate the&sel#es with the

that &ay be se#in% the sa&e ta%et &a(et+

Social &e$ia can be use$ to co&&unicate an$ "o#i$e the

inteaction that consu&es loo( 'o+

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METRICS FOR SOCI$# MEI$

M$R%ETIN&

-ebsite e"ots+

Retun on in#est&ent $ata+

Custo&e es"onse ates+

Reach an$ #iality+

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FOC!S ON '!SINESS $RE$S

RE&$RIN& T(E !SE OF SMM

En%a%e&ent &a(etin%+

Ceatin% awaeness an$ incease ce$ibility +

Testin% new o''es o $etectin% nee$s +

Lea$ %eneation an$ &ana%e&ent+

Maintainin% ston% elationshi"s +

.n$estan$in% in eal/ti&e what $i#es social

en%a%e&ent Co&&unity &a(etin%+

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SMM STR$TE&IES"

I$enti'y 0usiness Goals+

Set Ma(etin% Ob1ecti#es+

 I$enti'y I$eal Custo&es+

Reseach Co&"etition+

 Choose Channels an$ Tactics+

 Ceate a Content State%y+

Allocate 0u$%et an$ Resouce+

Assi%n Roles+

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TRENS IN SOCI$# MEI$

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PROS $N CONS OF SMM"

2+ Low Cost+

3+ Cates to a 0i% Au$ience+

4+ Fast+

5+ Geneates Inteaction+

6+ Nutues 0an$ Loyalty+

7+ Goo$ 'o Custo&e Se#ice+

2+ Ti&

3+ Geneates Ne

4+ Ma(es 8ou

5+ ROI is 9

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