Ilan Mashiach ● Marketing Communication
Welcome to my visual
CV, a visual tour through my
work as a Marketing
Communication Professional.
Lean back and enjoy.
Ilan
Armed with my two
proficiencies, marketing and
visual communications, I can
offer the unique combination
of a strategic outlook along
with hands-on tactical
performance and out-of-the
box solutions.
Name:
Occupation:
Experience:
Education:
Hobby:
Ilan Mashiach
MarCom Manager in Hi-Tech companies
SharpLight Technologies (2009- current)
ITS Telecom (2006-09)
Gilat Satellite Networks (1998-06)
Business school, marketing & advertising, Kirya Hakademit Ono (graduate with Excellency)
Visual Communication, Betzalel Academy
Long distance running (Marathons)
MyBio
A 360° of Marketing
Communication activity
intended to increase
sales and promote
company messages.
Corporate identity
Product design
Stationary
Brochures
Presentations
Sales clips
Trade shows
PPC
Social media
Newsletters
E-casts
Webinars
MarComSupport
Setting up a strategic marketing communication plan
Communication plan
Building a MarCom plan
Experience in developing a
strategic MarCom framework to
achieve the sales and marketing
goals.
This plan should utilize the right
mix of communication channels to
meet at each and any point of
customer’s interaction.
AdvocateValueAdoptConvertDevelopInitiate
Acquisition Retention
Customer lifecycle
Lead engagement Customer engagement
Developing the right tools
Customer lifecycle attributed content
ContentInterestLearnEvaluateProposeAdopt
Emails/PPC/Web●●
Datasheets●
Case studies●●
White papers●●
Analyst reports●●●
Demo/pilots●●
F2F meetings●●
Newsletters●
Promotions●●
Social media●●●
A proven record in creating array
of sales tools that follows the
customer lifecycle behavior and
provides the right answer at each
and every stage.
Developing fresh corporate look that fits the marketing strategy
Brand identity
New brand identity
Initiating and leading a new brand
identity process at Gilat Satellite
Networks.
The visual language depicted Gilat
as a solid and reliable market
leader with visionary and
innovative spirit.
Design by: Neo group- Philippe Bulakya
New brand identity
Leading the process of creating
ITS Telecom a new brand identity.
Emerging to the global market, the
goal was to build an exciting and
dynamic visual brand that will
inspire potential partners.
Design by: Jason & Jason
Designing and producing array of sales tools
Collateral
Brochures
Applications Case studies Data sheets
IndustriesRegional
Corporate
Planning and producing an array
of more than 50 brochures divided
into 3 main market segments.
Each segment goes from the
broad view about the market to the
specific product that serves it.
Catalogs
Company profileCase studiesData sheets Fact sheets
Catalogs
Catalog (detailed)
Creating from scratch catalogs
that support and facilitate the
selling and ordering process.
Also, a set of quick facts
brochures, case studies and at-a-
glance leaflets provides more
selling points to the distributing
channels.
Presentations
Creating compelling presentations
that consist of simply telling the story
clearly, visually and briefly.
The presentations use concise
messages, unique graphics, Flash
animations or videos, anything that
assists in conveying the message.
Building and monitoring a lead generation program
Lead generation
Lead generation process
Initiating & managing a lead
generation program that includes
Google PPC campaign, landing
pages, establishing Linkedin groups,
periodic e-casts and gathering leads
in trade shows.
All leads were nurtured , updated
and monitored in a shared Excel
document .
Adding marketing and brand touch to products & interfaces
Product design
Initiating and leading a product
design process which reflects
product’s main virtues.
family design goal was to
emphasize the pioneering idea of
stacking various satellite modems
under one hub and one network.
a cellular-based
voice and data router design goal
was to reflect an contemporary
and iconic look that reflects its
uniqueness.
Product design
Wireless Office Communicator
Product Family
Satellite modems for voice, data, Internet and more
All-in-one voice and data office appliance
Product logos
Wireless Office CommunicatorDesigning product logos that
provide an eye catching
identification of the product.
The logo is supposed to hint at
the product’s main premise or
main attribute.
Software GUIs
Designing screen splashes and
software GUIs adhering to the
corporate look and contributing to
the user experience by offering
simple and efficient interaction.
Splash screens
Software GUI
Software GUI
Software GUI
Splash screens
Adding marketing and brand touch to new product & interfaces
Newsletters & e-casts
Newsletters & e-casts
e-cast
Newsletter Gilat
Newsletter ITS Telecom
Producing periodical newsletters
and e-casts with industry info,
product announcements and sales
campaigns.
This activity was designed to
retain top-of-mind awareness and
generate new leads.
Animations
Producing promotional and
technical animations that creates
a refreshing new way to deliver
messages or simplify complicated
technical explanations .
Trade show clipTechnical animation
Sales teaser Metaphoric animation
Scheduling and producing a global exposure
Trade shows
Planning and executing trade
shows and conferences plan
around the globe in order to
enhance brand, launch new
products and acquire new
customers.
Exhibitions
Booth design
Folder bagConceptual theme Corporate tie
Back-drops & posters
Creating set of posters, rollups and
backdrops for trade shows,
conference and speaking slots.
The posters are also used as a
promotional tool on the distributor
premises to acquire larger
visibility.
Print adverts
Creation of print adverts in
industry magazines before trade
shows, during a product launch
campaign or as a tool to attract
new customers.
Thanks for glancing at
my visual CV. I’m sure there
is a lot more to cover, call
me and I’ll be glad to
provide more info.
Ilan Mashiach
MarCom professional
054-209 2841 | [email protected]
to be continued
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