Visual communication and Visual analysis
-
Upload
danielle-oser-apr -
Category
Education
-
view
203 -
download
4
description
Transcript of Visual communication and Visual analysis
“Everything looked at closely is full of wonder.” Jacob Grimm, 1785–1863 Philosopher, Jurist, Author
Prepared by Danielle Oser, APR
“Analysis reveals the person making the analysis, not really the piece itself ” Many analytical methods have been created throughout history
John Berger, Ways of Seeing An image must be seen analyzed within its presentational context
8 ways to analyze images From the book Small
World: An Academic Romance
Production Content Functional Expressional Figurative Rhetorical Societal Comparative
Personal Historical Technical Ethical Cultural Critical
The goal in using the six perspectives for analysis is to move from subjective to objective reactions.
Make an inventory list of everything you see
Notice the compositional elements and lighting
Study the use of visual cues
Look a the gestalt laws Identify the semiotic sign
types
Note the semiotic codes See how the cognitive
elements work What is the purpose of
the image What are the image
aesthetics
For any visual analysis, the first step should be to make an inventory list of everything you see
Notice the compositional elements, lighting, camera angles How do individual parts contribute to or distract from the picture as a whole?
Study the use of visual cues Form? Depth? Movement? Color? Light sources? Eyes?
Similarity? Proximity? Continuation? Common Fate?
Metonymy? Analogy? Displaced? Condensed?
Iconic? Indexical? Symbolic?
Memory? Projection? Expectation? Selectivity? Habituation? Salience? Dissonance? Culture? Words?
What is the purpose of the image? Art? News? Scientific? Personal? Where was the image made?
What are the image aesthetics? Formal or creative elements? Want to see more by the creator?
Initial Gut Reaction Do you like it or not? Memorable?
The image's Ask yourself: When do you think the image was made? Developments going on at the time? Is there a specific style that the image imitates?
How is it possible to see it? How was the image produced? Camera Settings? What techniques were employed? Is the image of good quality?
How are six philosophies used?
Do not add to grief Individual should be as
humane as possible and never harm others through invasive action
“Love your neighbor as yourself”
Personal Gain (Think Paparazzi)
Live for today Ethical philosophy that is
applied when the focus is on pleasure
Compromise Compromise is chosen
between two extremes Philosophy applied when
the choice is made to run a small school photo of a victim instead of no picture or a large color picture on the front page
A rule is followed Immanuel Kant
developed the philosophy.
Philosophy applied when a photographer chooses to take a picture whether or not a news outlet will use it is
Greater good wins Jeremy Bentham and
John Mill developed the utilitarian philosophy
People do not have a moral right to be sheltered from sad news
Does a photo of an accident disturb or persuade others to drive more carefully
Empathy Most recently developed
ethical philosophy Philosophy that is
applied when a photo is run because it might remind the viewer of their own loved ones and feel a connection
Societal Impact - What is learned from symbols? What is the story and the symbolism involved with the elements in the visual message? What do they say about current cultural values? Metaphors?
Reasoned Opinion - What do you think of it now? Can you make general conclusions based on the information learned? What do I think of this image now that you've spent so much time looking and studying it? .
Many large lessons are lost because of a failure to study small, captured moments