WORLD’S LOCAL BANK
RACHIT GOEL
INTRODUCTION
HSBC is one of the largest banking & financial services organization in the world
Established in 1865 to finance the growing trade between Europe, India and China
The inspiration behind the founding of the bank was Thomas Sutherland
International network comprises over 9500 offices in 76 countries
THE HSBC GROUP IN INDIA
Commenced operations in India in 1867
Distribution network in India consists of 47 branches in 26 cities supported by 170 ATMs at 142 locations
HSBC is the 6th largest Credit Card issuer in India with over 1.3 million cards in force
In 2005,HSBC was the largest distributor of Retail Mutual Funds in India
SERVICE PROVIDED
Savings & Current Accounts
Mortgage, Personal Loans, Educational loans & Overdrafts
International Debit and Credit Cards
Factoring
Fixed Deposits
Certificate of Deposit
SWOT ANALYSISSTRENGTHS
Brand Name
Compatible Price
Diversified Schemes
Less Risk
Easy procedures for account opening
Debit cum ATM card facility
WEAKNESS
Prone to Market Risk
Tough Competitions
Incapability of Customers OPPORTUNITIES
Hoarding Indian Capital Market is Growing
Branch expansion
Branch Expansion
THREATS
Tough Competition
Unawareness
Changing Scenario
Political Factor
RECOMMENDATIONS
The investors above the age of 50 years must be taken into consideration HSBC must lay down some sound strategies to trap more customers
HSBC must use marketing tools The organization is lacking on the parameters of motivation HSBC should organize programs for customer awareness in developing
THANK YOU
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