WORLD’S LOCAL BANK

RACHIT GOEL

INTRODUCTION

HSBC is one of the largest banking & financial services organization in the world

Established in 1865 to finance the growing trade between Europe, India and China

The inspiration behind the founding of the bank was Thomas Sutherland

International network comprises over 9500 offices in 76 countries

THE HSBC GROUP IN INDIA

Commenced operations in India in 1867

Distribution network in India consists of 47 branches in 26 cities supported by 170 ATMs at 142 locations

HSBC is the 6th largest Credit Card issuer in India with over 1.3 million cards in force

In 2005,HSBC was the largest distributor of Retail Mutual Funds in India

SERVICE PROVIDED

Savings & Current Accounts

Mortgage, Personal Loans, Educational loans & Overdrafts

International Debit and Credit Cards

Factoring

Fixed Deposits

Certificate of Deposit

SWOT ANALYSISSTRENGTHS

Brand Name

Compatible Price

Diversified Schemes

Less Risk

Easy procedures for account opening

Debit cum ATM card facility

WEAKNESS

Prone to Market Risk

Tough Competitions

Incapability of Customers OPPORTUNITIES

Hoarding Indian Capital Market is Growing

Branch expansion

Branch Expansion

THREATS

Tough Competition

Unawareness

Changing Scenario

Political Factor

RECOMMENDATIONS

The investors above the age of 50 years must be taken into consideration HSBC must lay down some sound strategies to trap more customers

HSBC must use marketing tools The organization is lacking on the parameters of motivation HSBC should organize programs for customer awareness in developing

THANK YOU