How We Made a MillionThe Shelfless Book

www.BobMayer.org

This presentation is brought by former Green Beret and NY Times bestselling author of Factual Fiction... Bob Mayer

For more Information:Please contact Bob Mayer at bobmayer@coolgus.com

or Jen Talty at jentalty@coolgus.com

Wednesday, June 19, 13

“Bob Mayer and Jen Talty are the go-to team for writers looking to self-publish. This book is packed with the wisdom of experience and success.” James Scott Bell, best selling author of Plot and Structure.

Wednesday, June 19, 13

What is E-Publishing

• Niche publishing

• No advances, straight royalty• Royalty rates higher than traditional publishing

• Synergy of authors working together= A TEAM

• Writing episodes for series-- Amazon serials• Social media marketing

• Networking marketing• Media marketing

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• What do you want to achieve with self-publishing or any publishing?

• Make $$?

• Use it a stepping stone?

• Creative outlet?

• How will you achieve the desired outcome?

• How many books? What kind of books? Shorts?

• Where to publish? How to publish?

• How to market?

• Understand that self-publishing is just as hard as traditional publishing.

• Know your goals and align your work to achieve success

• Revisit business plan and adjust accordingly

Planning for Success

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• Title

• Cover

• Branding Plan

• Social Media

• Paid Promotion

• Price Points

• Product Placement

• Tags, Lists, Reviews...

• Metadata/SEO/Analytics

• Transmedia

Writer’s Marketing

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Title and Cover• Title is your # 1 Marketing Tool

• Does it make sense and invite readers in?

• Cover is your # 2 Marketing Tool

• Do it yourself?

• Do you have proper tools?

• Photoshop--great tool, but do you know how to use it?

• Hire a cover artist?

• What is your budget?

• Can run from $50 to $1000

• Things to consider in Cover Design regardless of who does the cover.

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Branding for Series

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• Must POP in Thumbnail

• Title & Author readable in Thumbnail

• Professional looking

• Contrast

• In color and images

• Must say something about the book

• What genre is it?

• Simple is always best

• Series should be similar, but different

Cover Tips

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• Hire a contractor

• Get references

• Use a self-publishing service?

• Smashwords? Vook?

• Do it yourself?

• Do you understand the technology?

File Conversions

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• Can you edit the file?

• Do you know HTML?

• <h1>Chapter One</h1>

• <em> <strong> <p>

• Table of Contents a Must!

Do It Yourself

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• Do you have the Tools

• In Design

• Pages

• DO NOT USE HTM from WORD!!!!!

Do It Yourself

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HTML from Word

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What HTML Should Look Like

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• What do you put in your book?

• Front Matter

• Copyright page

• Title Page

• Table of Contents

• End Matter

• Blurbs, Covers to other work with hyperlinks

• Don’t fill end matter with more than 2-3 pages of information

File Tips

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The Self-Publishing

•Writing the book takes a year.

•Editor first pass= 1 week.

•Cover art and cover copy= 1 week.

•Upload= 1 day

•POD= 2 weeks

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www.coolgus.com

The Complete Author Package

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