How We Made our First Million on Kindle by Bob Mayer
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How We Made a Million The Shelfless Book www.BobMayer.org This presentation is brought by former Green Beret and NY Times bestselling author of Factual Fiction... Bob Mayer For more Information: Please contact Bob Mayer at [email protected] or Jen Talty at [email protected] Wednesday, June 19, 13
description
We sold 347 eBooks in January of 2011. In just six months, by July 2011, we were selling 65,000 eBooks a month. From that modest beginning, by 2011’s end, we had sold over 400,000 eBooks. This book will give you the details on how we did that and built a seven-figure indie publishing house in just two years. Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today’s fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P’s (Product, Platform and Promotion). From there we go into the digital process and the nuts and bolts of covers, editing and uploading. Finally we cover pre and post publication strategies. Everything from creating your own unique branding plan, social media and marketing, pricing, understanding the market, metadata and discoverability. All of which is your roadmap to being a successful author regardless of your path to publication. Its a great time to be an author. Lead, follow or get the hell out of the way!
Transcript of How We Made our First Million on Kindle by Bob Mayer
How We Made a MillionThe Shelfless Book
www.BobMayer.org
This presentation is brought by former Green Beret and NY Times bestselling author of Factual Fiction... Bob Mayer
For more Information:Please contact Bob Mayer at [email protected]
or Jen Talty at [email protected]
Wednesday, June 19, 13
“Bob Mayer and Jen Talty are the go-to team for writers looking to self-publish. This book is packed with the wisdom of experience and success.” James Scott Bell, best selling author of Plot and Structure.
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What is E-Publishing
• Niche publishing
• No advances, straight royalty• Royalty rates higher than traditional publishing
• Synergy of authors working together= A TEAM
• Writing episodes for series-- Amazon serials• Social media marketing
• Networking marketing• Media marketing
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• What do you want to achieve with self-publishing or any publishing?
• Make $$?
• Use it a stepping stone?
• Creative outlet?
• How will you achieve the desired outcome?
• How many books? What kind of books? Shorts?
• Where to publish? How to publish?
• How to market?
• Understand that self-publishing is just as hard as traditional publishing.
• Know your goals and align your work to achieve success
• Revisit business plan and adjust accordingly
Planning for Success
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• Title
• Cover
• Branding Plan
• Social Media
• Paid Promotion
• Price Points
• Product Placement
• Tags, Lists, Reviews...
• Metadata/SEO/Analytics
• Transmedia
Writer’s Marketing
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Title and Cover• Title is your # 1 Marketing Tool
• Does it make sense and invite readers in?
• Cover is your # 2 Marketing Tool
• Do it yourself?
• Do you have proper tools?
• Photoshop--great tool, but do you know how to use it?
• Hire a cover artist?
• What is your budget?
• Can run from $50 to $1000
• Things to consider in Cover Design regardless of who does the cover.
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Branding for Series
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• Must POP in Thumbnail
• Title & Author readable in Thumbnail
• Professional looking
• Contrast
• In color and images
• Must say something about the book
• What genre is it?
• Simple is always best
• Series should be similar, but different
Cover Tips
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• Hire a contractor
• Get references
• Use a self-publishing service?
• Smashwords? Vook?
• Do it yourself?
• Do you understand the technology?
File Conversions
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• Can you edit the file?
• Do you know HTML?
• <h1>Chapter One</h1>
• <em> <strong> <p>
• Table of Contents a Must!
Do It Yourself
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• Do you have the Tools
• In Design
• Pages
• DO NOT USE HTM from WORD!!!!!
Do It Yourself
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HTML from Word
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What HTML Should Look Like
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• What do you put in your book?
• Front Matter
• Copyright page
• Title Page
• Table of Contents
• End Matter
• Blurbs, Covers to other work with hyperlinks
• Don’t fill end matter with more than 2-3 pages of information
File Tips
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The Self-Publishing
•Writing the book takes a year.
•Editor first pass= 1 week.
•Cover art and cover copy= 1 week.
•Upload= 1 day
•POD= 2 weeks
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www.coolgus.com
The Complete Author Package
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