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How to Value your Innovation
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Value Creation in Innovation
Innovation
Partners Preparedness
ValueCreation
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Key Questions
XXXXX Is the Innovation Relevant
Is This anInnovation
Test
Key features of an innovation
Need for thisInnovation
Functional & Transformational Customer Insight
Pricing theInnovation
Transformational Value WTP linked to Uncertainty reduction
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Better Place An Innovation Case
http://www.youtube.com/watch?v=kU7I90Ao
oOE&feature=player_embedded#!
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Customer
Payment Plan
Miles for fixed charge
Overage charge
Battery
Leased by BP
Limited range
Cost
Switching station
Inventory of batteries
Service levels
Charging spots
Home
Parking sites
Electricity
Paid by BP
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Key Questions
What kind of delivery model we should
choose?
Delivery model= cost structure = bottom line?
What could be XXXX Better Place replica??
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Barriers to Imitation
ContractBased
Barriers
IP
Channel
ScaleBased
Barriers
Size
Expertise
Capital
TimeBase
Barrier
Brand Value
Plug customerattrition
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Contract Barriers
Partnerships
Brand Appeal
Functional appeal
Transformational appeal
IntellectProperty (IP)
Via Medium
Uncertainty ( intangible) Reduction(preference over conventional)Channel
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Partnerships..
OpinionMakers /
Gatekeepers-University, colleges,curriculum owners
Collaborativecompetitors- TIME,
BrandAppeal
XXXX cross appeal
Partners
Social Media
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Brand Appeal-
How far you want to stretch
EducationalContentProvider
Value Addedservices -
Informationalleverageaccess
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Brand Stretch
???
Retailing
Job search
Interview tips
XXXX
How far is
your Brand
stretch
Brand
Stretch=Brand
Value($$$)
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Courier
Company
Bulk
Consignments
New Segments
Document
company??
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Functional Vs Transformational Appeal
Functional Transformational
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Channels
http://www.dollarshaveclub.com/ http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-
web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAds#
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http://www.dollarshaveclub.com/http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.dollarshaveclub.com/7/29/2019 How to Value Your Innovation
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Scale Based Barriers
Horizontal Spread- sectors,geographies ,
Vertical spreads- servicesSize
Kind of knowledge pool
InfrastructureSoft & HardExpertise
To be discussed later
To be discussed laterCapital15
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Time Based Barriers
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How do you
create Brand
Appeal
How to Plug in your
customers
ValueCreation
TransformationalFunctional
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Value Stick- SMS XXX
( User Perspective)
Willingness to Pay
Consumer Surplus
Price
Producer surplus
Cost
Supplier or service provider Value
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Key Questions
Market Controlshow to plug your customer
What Value you offer which does not fade
over time
Identify the value stick for other partners
also!!
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Business Strategy & Risk Tree
BusinessStrategy
Interdependence Risk- Whoshould succeed before youdo or what uncertainity is
relevant
Initiative Risk-How can thisbe scaled up
Vertical Scale up in differentstreams of education
Horizontal scale up in
different geographies
Integration Risk-Adoptionacross value chain
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3 models
Spin off Strategy
BOT- Build thenetwork, operate totest & sell it off
High attrition & low
loyalty
Co Linked
Strategy
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My Proposition
SMS XXX as anInnovation
Comparative studyon XXX Vs Others
Innovation
Test 2-3 modelspilot,hypothesis, financialanalysis etc.
Value quotient analysis
BusinessModel How to erect barriers
& sustain them
Risk Tree
STP??
Market
Controls
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Methodology
1. Backgroundi. Research Brief- SMS XXX as an Innovation concept
2. Comparative analysisi. Build Business model canvas
ii. Customer Insight3. Study & suggest Barriers to imitation
i. Contract barriers how, why ,what
ii. Time based barriers the relevant ones & implementation plan
iii. Scale based barriers the road map for the same in terms of
size , scope & planiv. Analysis of Strengths in value chain of Partners
4. Strategic Market Advisoryi. Pilot testing
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