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How to Value your Innovation

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Value Creation in Innovation

Innovation

Partners Preparedness

ValueCreation

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Key Questions

XXXXX Is the Innovation Relevant

Is This anInnovation

Test

Key features of an innovation

Need for thisInnovation

Functional & Transformational Customer Insight

Pricing theInnovation

Transformational Value WTP linked to Uncertainty reduction

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Better Place An Innovation Case

http://www.youtube.com/watch?v=kU7I90Ao

oOE&feature=player_embedded#!

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http://www.youtube.com/watch?v=kU7I90AooOE&feature=player_embeddedhttp://www.youtube.com/watch?v=kU7I90AooOE&feature=player_embeddedhttp://www.youtube.com/watch?v=kU7I90AooOE&feature=player_embeddedhttp://www.youtube.com/watch?v=kU7I90AooOE&feature=player_embedded

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5

Customer

Payment Plan

Miles for fixed charge

Overage charge

Battery

Leased by BP

Limited range

Cost

Switching station

Inventory of batteries

Service levels

Charging spots

Home

Parking sites

Electricity

Paid by BP

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Key Questions

What kind of delivery model we should

choose?

Delivery model= cost structure = bottom line?

What could be XXXX Better Place replica??

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Barriers to Imitation

ContractBased

Barriers

IP

Channel

ScaleBased

Barriers

Size

Expertise

Capital

TimeBase

Barrier

Brand Value

Plug customerattrition

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Contract Barriers

Partnerships

Brand Appeal

Functional appeal

Transformational appeal

IntellectProperty (IP)

Via Medium

Uncertainty ( intangible) Reduction(preference over conventional)Channel

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Partnerships..

OpinionMakers /

Gatekeepers-University, colleges,curriculum owners

Collaborativecompetitors- TIME,

BrandAppeal

XXXX cross appeal

Partners

Social Media

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Brand Appeal-

How far you want to stretch

EducationalContentProvider

Value Addedservices -

Informationalleverageaccess

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Brand Stretch

???

Retailing

Job search

Interview tips

XXXX

How far is

your Brand

stretch

Brand

Stretch=Brand

Value($$$)

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Courier

Company

Bulk

Consignments

New Segments

Document

company??

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Functional Vs Transformational Appeal

Functional Transformational

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Channels

http://www.dollarshaveclub.com/ http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-

web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAds#

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http://www.dollarshaveclub.com/http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-next-web&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAdshttp://www.dollarshaveclub.com/

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Scale Based Barriers

Horizontal Spread- sectors,geographies ,

Vertical spreads- servicesSize

Kind of knowledge pool

InfrastructureSoft & HardExpertise

To be discussed later

To be discussed laterCapital15

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Time Based Barriers

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How do you

create Brand

Appeal

How to Plug in your

customers

ValueCreation

TransformationalFunctional

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Value Stick- SMS XXX

( User Perspective)

Willingness to Pay

Consumer Surplus

Price

Producer surplus

Cost

Supplier or service provider Value

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Key Questions

Market Controlshow to plug your customer

What Value you offer which does not fade

over time

Identify the value stick for other partners

also!!

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Business Strategy & Risk Tree

BusinessStrategy

Interdependence Risk- Whoshould succeed before youdo or what uncertainity is

relevant

Initiative Risk-How can thisbe scaled up

Vertical Scale up in differentstreams of education

Horizontal scale up in

different geographies

Integration Risk-Adoptionacross value chain

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3 models

Spin off Strategy

BOT- Build thenetwork, operate totest & sell it off

High attrition & low

loyalty

Co Linked

Strategy

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My Proposition

SMS XXX as anInnovation

Comparative studyon XXX Vs Others

Innovation

Test 2-3 modelspilot,hypothesis, financialanalysis etc.

Value quotient analysis

BusinessModel How to erect barriers

& sustain them

Risk Tree

STP??

Market

Controls

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Methodology

1. Backgroundi. Research Brief- SMS XXX as an Innovation concept

2. Comparative analysisi. Build Business model canvas

ii. Customer Insight3. Study & suggest Barriers to imitation

i. Contract barriers how, why ,what

ii. Time based barriers the relevant ones & implementation plan

iii. Scale based barriers the road map for the same in terms of

size , scope & planiv. Analysis of Strengths in value chain of Partners

4. Strategic Market Advisoryi. Pilot testing

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