How to Use Virtual Events toBuild Brand Awareness and Create New Sales Opportunities
by Donna Maria Coles Johnson | Indie Business Network
Presented at 2x4 LIVE April 1 - 2, 2016: Nashville, Tennessee
Objectives• 1. You will embrace a new mindset and approach to
leveraging technology to build a branded community of people who buy your products repeatedly.
• 2. You will have specific virtual event models you can use to build brand awareness and increase sales.
• 3. You will be ready to Mastermind your particular business to at least one of these specific models tomorrow morning.
Benefits of Virtual Events• Build brand awareness: events help you build brand awareness
• Leverage technology: events allow you to leverage technology for the kind of speed and access that you cannot get elsewhere, ever.
• Build your list: events are experiences; experiences draw people; people become attendees; attendees become subscribers; subscribers become customers; customers become brand ambassadors …
• Blog and newsletter content: events always lead to content
• Social media proof: events put your time where your mouth is to build credibility and expand your sphere of influence; you are doing things
Benefits of Virtual Events• Referrals: events lead to experiences people want to tell their
friends about
• Testimonials: events make it easier for you to attract testimonials
• Community: events build community; grow your tribe
• Confidence: hosting events helps sharpen your leadership skills
• Relationship skills: hosting events helps you improve your people skills
• Lifestyle: events allow your business to help you enjoy freedom, flexibility, and fun
What’s Holding You Back?• I’m afraid that: _____________________________
• Fear that you won’t push the right technological buttons, or that technology will fail you
• Fear that you don’t have enough time
• Fear that you’ll have to keep doing it
• Fear that you don’t have enough to say
Get Over It!• People don’t buy your product because it’s good.
They buy your product because they expect to have a certain experience.
• Experiences are more fun when they are enjoyed with a friend, or through the lens of a friend.
• Bringing like-minded people together around life issues they care about create positive experiences that connect members of your target audience together in meaningful relationships — and all roads lead back to your shopping cart.
Virtual Event Model No. 1: Facebook Event
• Show and Tell
• Q+A
• Find products
• Home party-type
• Example: Scavenger Hunt
Facebook: Scavenger Hunt
Virtual Event Model No. 2: Blab
• How to
• Q+A
• Informational
• Example: Whole Health Dana
Blab: Informational
Virtual Event Model No. 3: Twitter Chat (Party)
• Engaging
• Conversational
• Tribe building
• Public
• Ideas: #craftchat, #beautychat, #soapchat, #veganchat #momchat, #handmadechat, etc.
Twitter Chat: #HandmadeChat
Virtual Event Model No. 4: Periscope
• Teaching
• Training
• Showcasing
• Example: #BlackBizScope
Periscope: #BlackBizScope (katch.me)
Summary• Facebook
• Blab
• Periscope
Thank You!1. Homework: select one of the models to discuss during tomorrow’s workshop
2. Join the Indie Business Network: http://www.IndieBusinessNetwork.com/join
3. Invite me to your virtual event: [email protected]
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