How to Use Virtual Events to Build Brand Awareness and Increase Sales
-
Upload
indie-business-network -
Category
Business
-
view
386 -
download
0
Transcript of How to Use Virtual Events to Build Brand Awareness and Increase Sales
How to Use Virtual Events toBuild Brand Awareness and Create New Sales Opportunities
by Donna Maria Coles Johnson | Indie Business Network
Presented at 2x4 LIVE April 1 - 2, 2016: Nashville, Tennessee
Objectives• 1. You will embrace a new mindset and approach to
leveraging technology to build a branded community of people who buy your products repeatedly.
• 2. You will have specific virtual event models you can use to build brand awareness and increase sales.
• 3. You will be ready to Mastermind your particular business to at least one of these specific models tomorrow morning.
Benefits of Virtual Events• Build brand awareness: events help you build brand awareness
• Leverage technology: events allow you to leverage technology for the kind of speed and access that you cannot get elsewhere, ever.
• Build your list: events are experiences; experiences draw people; people become attendees; attendees become subscribers; subscribers become customers; customers become brand ambassadors …
• Blog and newsletter content: events always lead to content
• Social media proof: events put your time where your mouth is to build credibility and expand your sphere of influence; you are doing things
Benefits of Virtual Events• Referrals: events lead to experiences people want to tell their
friends about
• Testimonials: events make it easier for you to attract testimonials
• Community: events build community; grow your tribe
• Confidence: hosting events helps sharpen your leadership skills
• Relationship skills: hosting events helps you improve your people skills
• Lifestyle: events allow your business to help you enjoy freedom, flexibility, and fun
What’s Holding You Back?• I’m afraid that: _____________________________
• Fear that you won’t push the right technological buttons, or that technology will fail you
• Fear that you don’t have enough time
• Fear that you’ll have to keep doing it
• Fear that you don’t have enough to say
Get Over It!• People don’t buy your product because it’s good.
They buy your product because they expect to have a certain experience.
• Experiences are more fun when they are enjoyed with a friend, or through the lens of a friend.
• Bringing like-minded people together around life issues they care about create positive experiences that connect members of your target audience together in meaningful relationships — and all roads lead back to your shopping cart.
Virtual Event Model No. 1: Facebook Event
• Show and Tell
• Q+A
• Find products
• Home party-type
• Example: Scavenger Hunt
Facebook: Scavenger Hunt
Virtual Event Model No. 2: Blab
• How to
• Q+A
• Informational
• Example: Whole Health Dana
Blab: Informational
Virtual Event Model No. 3: Twitter Chat (Party)
• Engaging
• Conversational
• Tribe building
• Public
• Ideas: #craftchat, #beautychat, #soapchat, #veganchat #momchat, #handmadechat, etc.
Twitter Chat: #HandmadeChat
Virtual Event Model No. 4: Periscope
• Teaching
• Training
• Showcasing
• Example: #BlackBizScope
Periscope: #BlackBizScope (katch.me)
Summary• Facebook
• Blab
• Periscope
Thank You!1. Homework: select one of the models to discuss during tomorrow’s workshop
2. Join the Indie Business Network: http://www.IndieBusinessNetwork.com/join
3. Invite me to your virtual event: [email protected]