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Customer Retention Rates
Increase them and get 25% or more profits
5% increase in customer
retention rate improves
profits by 25% to 95%
Harvard Business School
KEEP CUSTOMERS AWARE OF NEW PRODUCTS AND
PRODUCT IMPROVEMENTS
BEFORE THEY BUY FROM
COMPETITORS
Not every customer buys purely on price – treat your customers well
Keep in contact
with your customers
– make them feel you know
them personally
Also use rewards for
existing customers not just to
attract new ones
Read the full article at http://bit.ly/1w9m4Fz
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