Local Email Profits - Boost Customer Loyalty and Sales with Your Own List
-
Upload
liftsocial-digital-marketing -
Category
Marketing
-
view
112 -
download
1
Transcript of Local Email Profits - Boost Customer Loyalty and Sales with Your Own List
Email Marketing Overview
Boost Customer Loyalty And
Sales With Your Own Email List
Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMON BUSINESS DILEMMAS
2. Customer Retention
Getting your satisfied keep coming back is critical expensive than acquisition.
4. Increased Referrals
Getting your existing customers to refer more people to your business creates effortless longevity and growth..
1. Customer Acquisition
Attracting new customers is the lifeline for any business and should be an on-going initiative.
3. Increased Spending
Getting your existing customers to spend more money with your company creates more automated revenue.
PRIMARY GROWTH FACTORS
Ineffective Marketing
Do traditional marketing to drain your budget even
ineffective?
Stiff Competition
Do you feel like your closest competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital Marketing because you feel that you just don’t have the
time?
4 MAJOR ROADBLOCKS
OVERCOMING THE BARRIERSThere are ways to…
Put your business directly in front of your
target audience
Spend your marketing dollars where they
COUNT and yield the best returns
Use the power of the internet to connect with
more customers and prospects
72% Of Consumers Are
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
And Activities…Digital
Website Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF DIGITAL MARKETING
Local SEO
OnlineReputation
Content
BOOST SALES WITH EMAIL MARKETING
WHAT IS EMAIL MARKETING?
Email Marketing is the practice of sending both
sales and non-sales messages to a list of
email subscribers.
Sent via the internet, this method allows you
to quickly get your marketing messages in front
of a highly-targeted audience – consistently.
Email Marketing Returns An
Average Of Over $44 for Every
$1 Spent
72% Of Consumers Sign Up To
Email Lists To Get Discounts
60% Of Marketers Say Email
Marketing Is Producing A ROI
44% Of Email Marketing
Recipients Make Purchases
Based On The Email Promo
91% Of People Check Their
Emails At Least Once Per
Day
WHY EMAIL MARKETING IS A PRIORITY
OF CONSISTENT
EMAIL MARKETING
BENEFITS
Interaction & EngagementEffective way to stay in touch with your
audience and increase engagement
Boosts Customer LoyaltyKeeps your brand top of mind;
subscribers will think of you when they
need your type of product or service
More Brand AwarenessConsistently seeing your brand's
name will make subscribers feel more
comfortable doing business with you
Easily TrackableEmail campaigns are very easy to track –
making it simple to adjust actions based on
actual data
Attracts More Leads Due to its simplicity and low costs,
email marketing is a viable marketing
strategy for any type of business
Fast and InstantEmails can be sent with a few
clicks of a mouse and instantly
reach your subscribers’ inboxes
Affordable & Higher ROICosts are very low and the returns
are much higher than most other
marketing methods
Produces Activity on DemandQuick way to get more foot traffic,
phone calls, and website traffic
BENEFITS OF EMAIL MARKETING
CONSEQUENCESOF NO EMAIL MARKETING
Cannot Capitalize on the Simplicity and Quickness of Email
Customer Contact
Email-Friendly Competitors will Attract and Convert More
Leads into Customers
Missed Marketing Opportunity to Produce Higher ROI
YOUR LACK OF AN EMAIL FUNNEL
Insert a Picture of Their Website with a Non-
Existent Opt-in Form…
Website visitors are hot leads, but once they leave you have no
way to re-connect with them
You are leaving money on the table by not using the power of
“giveaways” to build a list
You are missing an opportunity to build a valuable asset that can
be hugely profitable
(Here are some samples…)
3 MAIN PROBLEMS
YOUR COMPETITOR’S EMAIL STRATEGY
Insert a Picture of a Competitor’s Opt-In Form, Copy of Their
Welcome Auto Follow-Up Email, etc.
WHY DO THEY HAVE AN ADVANTAGE?
They have a way to stay in touch with targeted leads and
customers
By following up, they are likely to convert a lot of these leads into
paying customers
They are more likely to generate a higher marketing ROI due to
email cost-effectiveness
(Here are some samples…)
How?
Where?
Help!
WHAT SHOULD YOU DO NEXT?
STEPS TO SUCCESSBuild an Email List and Consistently Send Valuable Info and Special
Offers
Create a detailed email marketing plan
Work closely with a professional who understands your goals and needs
Implement your email marketing
strategy and continue to grow
your market reach!
SUCCESSSTEP 3STEP 2STEP 1
Build a List of Targeted Subscribers
Choose the Best Email Software
Write Email Content and Series
Design and Send Email Messages
Provide Ongoing Maintenance and Support
HOW I CAN HELP