Global APOS Initiatives 1
Guy Kawasaki
How to Enchant People with Social Media
Brought to you by the Dell Tech Page One team
Achieve Likability 1
Zygomatic
major muscle
“Pan Am” smile
Orbicularis
oculi muscle
Make a
Duchenne smile
Achieve
Trustworthiness 2
Agree on something
Do something DICEE
Deep
Intelligent
Do something DICEE
Do something DICEE
Deep
Complete
Empowering
Elegant
Intelligent
How to Get More
Followers
1. Start Yesterday
2. Segment the Services
Five Ps of
SM
People
Perceptions
Passions
Pinning
Pimping
3. Make a Great Profile
4. Curate and Link
6. Restrain Yourself
Self-Promotion Good Content
Social Media Posts
8. Respond
70 comments
9. Stay Positive or Stay Silent
Slides design by anafxfz.com
APEthebook.com bit.ly/apecommunity
Global APOS Initiatives 27
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