Jeff Ruby Regional Sales Manager, LinkedIn
How to Attract, Develop and Retain your millennial Talent!
Our speakers
Frans Mahieu
Global HR Marketing Director- Kimberly-Clark
Raymond Steward
Director of Talent Management- American National
Millennial talent is the largest, most diverse generation in the
workforce
55% Millennials that left their jobs because of the concern of
advancement
50+% Millennials found new jobs through online/social networks
Frans Mahieu Global Marketing Director HR, Kimberly-Clark
Life is too short to bore your candidates!
“ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ” B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k
FIND YOUR VOICE
BUILD IT INTO A
COMPELLING, ENGAGING
STORY
E M P L O Y E R B R A N D I N G
REPEAT
1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G
I N T E G R A T E D M A R K E T I N G P R O C E S S
Marketing Idea
Marketing Program &
Engagement Brand Story
Brand Foundation
COMPANY INSIGHTS COMPANY AND CANDIDATE INSIGHTS
R E A C H T O P M I L L E N N I A L T A L E N T
Neenah, WI
O U R B R A N D S T O R Y
M A R K E T I N G I D E A
W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?
B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S
C O N T E N T H U B T O S H O W C A S E O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A
W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N
CANDIDATE & RECRUITER ENGAGEMENT
WEBSITE TRAFFIC WORKDAY ATS VISITORS FROM
ORIGINAL THINKERS QUIZ
+25% 20%
R E S U L T S
Raymond Steward Director of Talent Management, American National
You’re hired, now what?
The number of decisions we make about someone
in the first 7 seconds of meeting them
11
Get off the nail.
Where I started • Overhaul & Streamlining of Onboarding • Review results of engagement survey &
turnover for the last 3 years • Revamped College Recruiting • Put more structure around our internship
program
Value • Clock is ticking
• Connect the dots
• Perks are great but Purpose is greater
• What’s important to them?
• Ask the tough questions
Engagement • Interactive & collaborative onboarding
• New Employee Orientation
• Assigning a mentor
• Conversations around developmental plan and career progression
• Leadership Courses
• Rotational programs
• Create an employee group for young professionals
• Community involvement
Assessment / Analytics • Data will tell you everything you need to
know
• How do you assess? Ø New hire meet & greet
Ø Review & share blog entries
Ø Tracking hires & sources for common trends and practices that could be replicated
Ø Build vs. Buy Ratio
Strategy
Value Engagement
Assessment / Analytics Strategy
Get off the Nail
Key Takeaways
• Find your company’s differentiation • Create compelling ways to engage with your
candidates and employees • Once your strategy is sound and proven,
execute your plan • What happens in Vegas should not stay here.
Bring Vegas home with you.
Q U E S T I O N S
Frans Mahieu Global Marketing Director HR- Kimberly-Clark
E-mail: [email protected] Twitter: @globalmahieu
Raymond Steward Director of Talent Management- American National E-Mail: [email protected]
Twitter: @ r a y m o n d _ s t e w a r d
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