How the Internet Applies to You

How a social media toolkit can help you grow your business and create community

Instructor: Anne-Marie Nichols

Saturday, August 4 - 8:30-9:30 am

What could be in yoursocial media tool box?

• A website or blog• Twitter (Twitter.com)• Facebook (

Facebook.com• Google+ (

plus.google.com) • LinkedIn (LinkedIn.com) • Pinterest (Pinterest.com)• Instagram (instagr.am)• Flickr (Flickr.com) • YouTube (YouTube.com)• Vimeo (Vimeo.com) • Tumblr (Tumblr.com)

Social media tools you can’t do without

• A website or blog

• Twitter • Facebook• LinkedIn

Website or blog?

Your blog/website is your home base

TwitterClient audience: working professionals, special interest eaters (gluten free, fitness, weight loss, allergies, illness related), foodies, collegues, etc.

Twitter can help you attract the attention of brands, PR agencies, and book publishers.

Twitter is easy to use but a total time suck.

LinkedIn

Client audience: moms and dads and “just folks”

Facebook is easy to use but a time suck, too.

Facebook

Client Audience: executives, colleagues, PR agencies, and publishers

Set it up and forget about it.

Optional tools for your social media kit

Picture based tools:

• Pinterest – idea boards, inspiration, sharing• Instagram - smart phone app (recently

bought by Facebook) for photo sharing• Flickr – photo sharing and storage

Google+ - fuhgeddaboudit … this week

Even your tools have tools!

• Aweber (Aweber.com) to build an enewsletter list for your blog

• SocialOomph (SocialOomph) to automate updates and tweets

• TweetAdder (TweetAdder.com) to grow your Twitter following (software)

• TweetGrid (TweetGrid.com) to help you manage Twitter chats and parties

• Twitterfeed (twitterfeed.com) to automatically tweet your blog’s RSS feed

• TweetDeck (TweetDeck.com) helps you manage your Twitter stream

• Webstagram (web.stagram.com) online Instagram viewer

• Klout (klout.com) to measure your social media influence

Bottom line: why do you need to use social media?

To build an online community - It’s just a way to create a mailing list.• Find and attract potential clients• Communicate with current clients

To build a marketing platform to connect with:• Traditional mainstream media• Book publishers• Food brands (recipe development)• TV producers

How to use social media without going crazy

• Set goals – weekly, monthly, quarterly, and yearly.

• Set boundaries – privacy issues (what’s personal and what’s professional) and time limits.

• Bringing in expert help – hire a social media consultant!

Questions?

Feel free to contact me at am@the-write-spot.com

You can also find me at:• This Mama Cooks! On a Diet™ - thismamacooks.com• Twitter - twitter.com/amnichols• Facebook - facebook.com/amnichols &

facebook.com/ThisMamaCooks• LinkedIn - linkedin.com/in/socialmediaexpert • Google+ - gplus.to/amnichols & gplus.to/thismamacooks • Pinterest - pinterest.com/amnichols• Instagram – amnichols• Flickr - flickr.com/photos/myreadablefeast