Get Serious about Social: How Social Media is Transforming Higher Education

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Merinda Peppard EMEA Marketing Director,

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@Peppard @hootsuite_uk

Of departments handle their own social media

*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA

Higher Ed Departments working in Silos

83 %

The evolution of the social campus?

Of multi-channel campaigns included Social

From Aggregation to Integration

52%

*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA

Audience

Goal

Content

Resources

Existing Accounts

Collaboration

Social Platforms

Other Accounts

Support

Efficient

Workflows

Of Vice-Chancellors host their own blog

*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013

Higher Education Execs are Social

35 %

Vice – Chancellor’s Office

Authentic Voice Keep Audience in Mind

Participate & Engage Communicate Strategy

Admissions

Of Students who use social said it influenced their choice

*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013

75% of Prospective Students Use Social

38 %

Directly attribute an increase in enrollments to social media

*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013

Social Drives Enrollment

41 %

Admissions

Begin with Listening

Admissions

Begin with Listening

Drive Enrollment with Engagement

Admissions

Admissions

Begin with Listening

Drive Enrollment with Engagement

Build a Community &

Share

Student Services

Student Services

Link online & offline worlds

Stay compliant

Greater visibility of resources

Proactively resolve issues

Build campus culture

The Future of the Social Campus

Scale with Team Structures, Language filters, geotargetting

Custom Reports & Influencer profiles

Managed Security & Compliance Services

HootSuite Enterprise

Powerful Analytics

Custom Education for Enterprise

HSU: HootSuite University (Online)

ASMS: Advanced Social Media Strategy Certification (Online)

HootSuite Education Solutions

Higher Education Resources for Professors

hootsuite.com

#UCASADM

Merinda Peppard EMEA Marketing Director,

HootSuite

@Peppard @hootsuite_uk